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Should a student take the SAT when most colleges don’t require it?

If a student is a high school junior hoping to start college in fall 2028, it’s a good time to be  thinking about whether they should take the Scholastic Aptitude Test in the spring, since most colleges still say it is “optional.”

Despite widespread expectations that colleges would reinstate SAT or ACT scores as a requirement, that hasn’t happened yet. While a few dozen schools are again requiring test scores, a recent analysis by Fair Study found that, at the vast majority of colleges – 86% – they still are optional.

Test-optional, however, does not mean test-irrelevant.

The COVID pandemic obviously accelerated the test-optional trend because high schools and testing centers were closed. But there was a bigger conversation already happening about whether SAT and ACT scores were a fair measure of a student’s ability and how much weight colleges should put on them.

Now colleges have had several years to look at what happened.

The Ivy League schools – Harvard, Yale, Penn, Brown, Dartmouth, Cornell and, next year,  Princeton and Columbia –  came back to testing because they get thousands and thousands of applicants with 4.0 GPAs, AP classes and great extracurriculars, and they need another way to assess them.

That’s really the issue. A 4.0 at one high school isn’t necessarily the same as a 4.0 somewhere else.

But every college shouldn’t be copying Harvard or Yale. A school should be looking at their own data from the past several years and deciding whether test scores help them identify students who will succeed. If their data show that the test adds very little and requiring it discourages qualified applicants, then staying test-optional may make more sense.

Concerns that the tests are unfair are legitimate, but it’s more complicated than saying the SAT is culturally biased and therefore we should eliminate it. The bigger issue is opportunity.

A student at a great high school whose family can afford private tutoring, SAT preparation and multiple attempts has advantages. If you remove the SAT, though, affluent families still have advantages. They can afford private college counselors, essay coaches, expensive extracurricular activities, internships and all kinds of opportunities that can improve an application. So eliminating the test doesn’t eliminate inequality.

Rather, colleges need to look at the scores in context. A 1400 from a student who had very limited resources could tell you something very different than the same score from a student who had every educational advantage.

Test scores give colleges one more objective data point, but some parents hear “test-optional” and think, “Great, my child doesn’t need to take the SAT.” That’s not necessarily the strategy I would recommend. Some colleges say they are test-optional, but students who don’t submit scores are actually at a disadvantage.

I generally want to see the student take the SAT or ACT and compare their score to those of successful applicants at colleges the student is interested in, then decide whether submitting it strengthens their application. Testing well also may mean more merit and institutional aid. As an example, one of our students whose test scores hit a sweet spot at Pepperdine University was awarded an additional $12,000 in aid.

A blanket statement like “SATs don’t matter anymore” is too simplistic. College admissions has become much more strategic, and families need to be more strategic as well.

Standardized tests should help tell the student’s story. It shouldn’t become the whole story. Don’t build a child’s college strategy around whether a school says it’s “test-optional.” Build it around whether submitting the score helps the child at that particular college.

Brian Safdari, founder of College Planning Experts, is a Certified College Planning Specialist™. He and his team have assisted more than 7,500 students nationwide.  For more information, visit collegeplanningexperts.com.

Sport Management Programs Growing at Many Colleges

Colleges are rethinking how they teach sport management, and the shift is being driven by compelling numbers. The sports and entertainment sector is expected to add nearly 100,000 jobs annually through 2034, and the global sports economy is projected to reach $3.7 trillion by 2030.

At least 10 colleges and universities are launching sports business programs this fall alone, including American University, Indiana University Indianapolis, Washington University in St. Louis, and the University of Wisconsin-Stevens Point. They join a wave of programs that launched in recent years at schools like Georgetown, Vanderbilt, Chatham University, and Cleveland State, as Inside Higher Ed recently reported.

Many of these programs are being built inside business schools rather than the kinesiology or education departments that traditionally housed sport management. Experts quoted in the piece argue this shift matters, since a business-grounded degree signals a student understands finance, analytics, and operations, not just the administrative side of athletics. That combination is proving attractive to employers hiring across front offices, leagues, and sports-adjacent companies.

For counselors advising students drawn to this field, a few things are worth understanding. It’s a genuinely broad career area. Media and broadcasting jobs get most of the attention, but the bulk of the opportunity is in operations, marketing, analytics, business development, and community relations roles with teams, leagues, and organizations. Programs also vary quite a bit in approach. Some are narrow business specializations, while others take a more interdisciplinary path that pulls in communications, psychology, data science, and law. All “sport management” degrees are not the same, so it’s important to look at each program’s structure and understand it’s fit for each student.

Schools note that these programs help attract applicants, since sports remains one of the more naturally appealing majors to talk about. Encourage students to look past that appeal and evaluate curriculum, internship access, and industry connections. Programs at schools with strong athletic departments or proximity to professional teams also tend to offer richer hands-on experience and better internship pipelines, which is worth factoring into how a student compares options.

FAFSA Beta for 2027-28 is Open

The Department of Education has opened Beta 2 testing for the 2027-28 FAFSA, meaning any student or parent can now request early access to complete the real form before its official October 1 launch.

Testing began in two phases. Beta 1, which started August 5, involved a limited group of school districts and institutions. Beta 2 opened access more broadly, with the Department admitting new groups of users throughout the month on a rolling basis.

A few things notes:

  • This is the real FAFSA – Students who complete the form during beta testing are submitting an actual application. There’s no need to resubmit once the form officially launches.
  • Corrections are still possible – Once processed, beta submitters can make corrections just like anyone who files after October 1.
  • Filing early means results arrive early – Colleges can begin receiving these students’ aid data well ahead of the general public, which may help families get a jump start on award letters.
  • Access isn’t guaranteed immediately – Students and parents request access through StudentAid.gov, and the Department is admitting new users in batches, so not everyone will get in right away.

For families eager to get ahead of the fall FAFSA rush, this is a nice way to do exactly that.

Request Beta 2 access at StudentAid.gov

How Students Can Use AI in Their College Search

Most students use AI as a search engine: “find me colleges with strong engineering programs” or “compare Michigan and Purdue.” A recent Forbes piece by longtime counselor Scott White makes the case that this undersells what AI can actually do, and offers an alternative approach to think about.

The most valuable thing counselors do during the list building phase is asking questions that help a student figure out what they actually want. And AI can be prompted to do the same thing, if a student flips the interaction around. Students can ask AI to interview them.

For example, rather than “what colleges should I apply to,” a student might try “interview me to figure out what I actually value in a college” or “ask me questions until you understand what specifically attracts me to this school.” The shift turns AI from an answer machine into a thinking partner.

In the Forbes article, the author organizes his 25 sample prompts into five stages: understanding yourself, decoding a favorite school, understanding fit, building a list, and essay discovery. A few to highlight:

  • “Ask me questions that reveal whether I prefer competition or collaboration.”
  • “Separate what I like about this college from its reputation.”
  • “What schools fit me that I probably haven’t heard of?”
  • “Help me find a metaphor that captures who I am.” This one can work for essay ideas too.

Students who leverage these technologies early in their process may arrive at their next counselor meetings further along, having done some of the early reflective work on their own.

You can read the full article here.

College Supplements: Why Did Those Colleges Delete Essays, Anyway?

I have always told students that if they couldn’t answer a “Why [name of college]?” question in an essay – or for that matter in an interview – the college shouldn’t admit them! But look what’s happened. In the last month even more colleges popular with unCommon students got rid of their supplemental-essay requirement. (Believe me, there’s nothing like reading about it in the WSJ while on vacation!)

So why are they making it so easy? They want to spur application volume, which will drive down selectivity! As reported in Inside Higher Ed, IECA, the organization in which this counselor is a Professional Member, surveyed its members and found that “the removal of such essays will lead to “inflating application volumes and admit-rate pressure.”

The University of Georgia, also interviewed by IHE, doesn’t anticipate as much of an increase in volume as UVA, which sadly eliminated the requirement last year; UGA is test-optional. Their admissions director stated, “In my years in admissions, I have read a [lot] of essays, and my team is exhausted at the end of every read season.” (UGA eliminated the supplemental question asking about a book students had read.)

Meanwhile, WashU told the Journal: “We just felt like if we were stressing people out…we might as well remove that from our process.” Fortunately, WashU is still asking students about their choice of major.

Nina Berler is the founder of unCommon Apps, a college and career readiness consultancy. Her ebook, “Supplementing the College Supplement,” offers additional guidance on essay strategy. Reach her at nberler@myuncommonapps.com or myuncommonapps.com.

Welcome Back – A Senior To-Do List For The Fall

The fall of senior year can feel like the moment when everything about college admissions suddenly becomes urgent—and in some ways, it is. Application deadlines are approaching, college lists are taking shape, essays need attention, and important decisions about testing, recommendations, financial aid, and applications are all competing for a family’s attention. But the value of getting organized now isn’t simply about checking boxes or racing to submit applications. It’s about giving students and parents enough time to make thoughtful choices, catch potential problems before they become stressful ones, and stay focused on finding colleges that are a good fit. Knowing what needs to happen this fall—and when—can turn an overwhelming process into a series of manageable steps, allowing students to move forward with greater confidence and families to support them without feeling as though they are constantly playing catch-up.

SEPTEMBER

  • Finalize the personal statement.
  • Set up your Common Application account.
  • Continue drafting and revising supplemental essays.
  • Ask core academic teachers for letters of recommendation.
  • Review application portals and school-specific requirements.
  • Set personal deadlines for fall applications and make final decisions on EA/ED applications.
  • Organize financial documents required for FAFSA and other aid applications.
  • Finalize your college list.
  • Fill in your Common Application.
  • Check if any of your schools require testing
  • Request an application or testing fee waivers, if eligible (via counselor for low-income students).
  • Start preparing Early Decision/Early Action/Rolling Admission apps.
  • Confirm letters of rec and provide teachers with required materials.
  • Write and revise your college essays.
  • Research scholarship deadlines.

OCTOBER

  • Determine whether you’ll be going Test-Optional at any schools.
  • Have a counselor or trusted adult review your applications before submission.
  • Make a list of your colleges and note if they require FAFSA and/or the CSS Profile. You can file the FAFSA starting October 1.
  • Complete the CSS Profile (if required by your schools).
  • Check which schools require STARS/SSAR/Self-reported grades
  • Ask school counselors how transcripts are sent to colleges.
  • Fill out the UC Application Interview with colleges that offer them.
  • Apply to your EA/ED schools before Halloween!

NOVEMBER

  • Finish your UC PIQs and UC Application before Thanksgiving.
  • Check which schools require STARS/SSAR/Self-reported grades for your Regular Decision schools; check if any of your schools require testing from the testing agency.
  • Watch your application deadlines and do NOT wait until the last minute to apply.
  • Keep grades strong after submitting applications.

DECEMBER

  • Submit any remaining Regular Decision applications (many due Jan 1–15, 2027).
  • Finalize FAFSA and CSS Profile submissions if not already done. If you applied ED, keep an eye out for decisions which are often released Mid-Dec. If admitted, immediately withdraw all other applications and pay your deposit.
  • Write thank-you notes: Share gratitude with your teachers for writing letters of recommendation for you.
  • Respond to deferrals with a Letter of Continued Interest and update your college list based on early outcomes. 2027!

Most importantly, remember that college admissions is a process, not a single test of a student’s worth or potential. There will be deadlines to meet and decisions to make, but there is also room for flexibility, second thoughts, imperfect first drafts, and unexpected opportunities. Students do not need to have every detail of their future figured out this fall, and parents do not need to have every answer either. The goal is simply to keep moving forward, one step at a time, while leaving enough space for students to be students. With a little planning and perspective, the fall can be less about pressure and more about helping seniors take ownership of an exciting next chapter.

Lee Bierer is an independent college adviser based in Charlotte. Send questions to: lee@bierercollegeconsulting.comwww.bierercollegeconsulting.com

Student Billing Deadlines – Taking a Proactive Operational and Communication Approach

Fall term 2026 is upon us, and the below approaches, if not already in place, should be considered during late enrollment for this term and, at the latest, be in place before the next term.

For high school counselors, understanding how colleges approach billing and outside funding can also help when working with students and families who have questions about their college bills.

Funds Management Decision

What funds are allowed to be placed on the student’s bill as pending or anticipated? Examples are U.S. Veteran’s funding, long-term national scholarship programs, local long-term scholarship programs, and vocational rehabilitation funding. The answer will normally be no when it involves a brand-new local small-dollar scholarship program for one student.

Counselors can encourage families to confirm directly with the college whether an outside scholarship or other expected funding will actually be reflected as pending or anticipated on the student’s bill.

How to Make These Decisions

Remain in regular contact with these outside funding organizations. Email them and set up an online meeting to discuss what might be the same or different related to their funding and awarding process for 2026-2027, and the timelines for funds to be disbursed into the student’s bill. Also let them know about any new college staffing and procedures that have changed at your college or university.

Communicating this Decision

If you make the decision to allow for some funds to be placed on the bill as pending and anticipated, online on the bill and through other institutional notification methods, outline what anticipated and pending aid means. Be clear about the deadline for payments.

Does your office have a practice of changing your billing process? Have families become used to this process and rely on it for extra time? Answering these types of questions will help you to know how to move forward with messaging.

For counselors, this is another area where encouraging families to read billing communications carefully and ask questions early can help prevent last-minute problems.

Financial Aid, Billing and Enrollment Management Planning

Federal Direct PLUS Loans

A heavy dependency on Federal Direct PLUS Loans, which involves a parent borrowing funds for their undergraduate students, has always been a risky enrollment management plan. Parents with excellent credit might max out their income-to-debt ratio after using this line of credit for a few years of school expenses. With the lower borrowing amounts available for 2026-2027, this will become more challenging.

Counselors may increasingly hear from families who had planned to use parent borrowing to cover a remaining balance, making earlier conversations about the full cost of attendance especially important.

Private Loan Company Meeting

Numerous private loan companies are planning for more applications starting with the 2026-2027 academic year. Schedule online or in-person meetings, outline areas of need, and ask for clear expectations for students to borrow with and without a cosigner, approval and rejection rates, instead of giving families blind referrals that would not potentially be a good fit.

Financial Planner Meeting

Meet with a financial planner who regularly assists families in paying for college expenses. Obtain from them the options they would suggest families consider.

While not considering promoting a financial planner’s services, review ideas to include some of this information in future financial aid planning workshops, websites and materials before students enroll. As needed, include your internal lawyers and marketing team in decisions due to you now considering specific wording and referrals to outside websites and information.

This approach can cut down on two things.

One, families are looking for funding opportunities when in an emergency to pay the bill.

Second, this type of information can place the college affordability decision up front before enrollment, instead of waiting for a financial aid award notification first to take care of all or almost everything.

Considerations for Students Using AI for Financial Aid Appeals

Financial aid offices are reporting a new pattern: an increase in professional judgment appeals that appear to have been written by AI. And according to a survey of financial aid administrators by the National Association of Student Financial Aid Administrators, these letters are not working.

Every college is required by law to allow students and families to appeal their financial aid package when life circumstances change, such as a parent losing a job, a family facing unexpected medical bills, a divorce or death, etc. These are called professional judgment appeals, and they go directly to the financial aid office for review case by case.

The problem with AI-written appeals is that they tend to be generic. Financial aid officers say these letters lack the specific personal detail and documentation they need to make a decision — leading to more back-and-forth with families, slower outcomes, and in some cases, denials that a better written appeal might have avoided.

Some thoughts here on what counselors should tell students and families about financial aid appeals:

  • Specific is better than generic and polished. A successful appeal names the exact event, when it happened, how much it affected family finances, and what documentation supports the claim. Generic language about “challenging circumstances” doesn’t move the process forward.
  • AI can help you understand the process, but you should write the letter. Using AI to learn what qualifies for a professional judgment appeal, or to understand the process makes sense. Using it to draft the actual letter often backfires.
  • Documentation matters as much as the letter. A termination letter, medical bills, or court documents paired with a brief, direct personal explanation will carry more weight than a well-formatted but vague submission.

The 2026-27 Common App Is Open

The Common App opened August 1 for the 2026-27 admissions season, and for counselors heading into fall advising, it’s worth knowing what’s different this year before students start asking questions.

There are no major overhauls this cycle. The seven personal statement prompts are unchanged, and the application structure is largely the same. The one notable platform update is that the Activities section has been renamed Activities and Experiences, with the leadership and title field now optional – The Common App is broadening its definition of what counts as a meaningful experience.

What has changed significantly is the landscape around the application:

  • As we wrote about earlier this summer, there will be Fewer supplemental essays at selective schools. Cornell, Tulane, UNC, University of Miami, and Washington University in St. Louis are among schools dropping supplements this cycle. The personal statement now carries more weight at these institutions, and application volume is expected to rise.
  • Standardized testing is back at more schools. Dartmouth, Yale, and other Ivy League institutions have reinstated test requirements. Counselors should verify the current testing policy for every school on a student’s list, as policies have shifted frequently.
  • AI use is under scrutiny. Students e-sign an attestation with their submission confirming the work is their own. Admissions offices are increasingly paying attention to AI-generated writing, particularly in the personal statement.
  • Early decision options are expanding. More colleges are offering ED in a bid to boost yield rates, and students should understand the binding nature of these commitments before applying.
  • Application volume continues to climb. Last cycle saw 1.5 million applicants submit nearly 11 million applications. Higher volume at schools that dropped supplements may push acceptance rates lower.

The Three-Year Bachelor’s Degree Is Gaining Momentum

A growing number of states and colleges are exploring accelerated bachelor’s degree programs that allow students to graduate in three years by reducing required credits from the standard 120 to roughly 90 to 100. This summer, Pennsylvania, Virginia, Massachusetts, Ohio, and Indiana have all announced plans or studies around the concept.

At least 119 such programs had been publicly announced as of May 2026, according to a Rand Corporation study, with fields like business, cybersecurity, criminal justice, public health, and health administration leading the way.

The appeal is straightforward: one fewer year of tuition and living expenses, and an earlier entry into the workforce – the math is compelling for families.

There are several criticisms of this potential approach. The American Association of University Professors and the American Federation of Teachers have raised concerns that compressing the curriculum risks shortchanging students on the broader intellectual development a four-year degree is designed to provide.

For counselors, it’s worth knowing this option is expanding, particularly for students who are cost-conscious, career-focused, and clear on their direction. Three-year programs are still far from standard, and availability varies significantly by institution and field. But as more schools add them, it’s a question families will start asking.

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