An Inside Look at College Admission from the Industry’s Top Official
Stefanie Niles, President of the National Association of College Admission Counseling, the leading national organization for college admission professionals, has worked inside college admissions offices for decades. She shared some insight with Wow to help guide your students who are preparing for college through the stressful process.
Niles, Vice president for Enrollment and Communications at Ohio Wesleyan University, previously held top admissions and financial aid positions at Dickinson College in Carlisle, PA, Hollins University in Roanoke, VA, and DePauw University in Greencastle, IN.
I met Niles at a conference for the Michigan Association for College Admission Counseling last spring. We spoke later about her career path, the importance of the college essay, and some other key issues professionals tell me are important to their students and parents: tuition, what colleges want from students, getting in and how students can stand out in their application packages.
Please read and share her interview with your families.
WHAT ARE THE BIGGEST CHALLENGES FACING THE COLLEGE ADMISSION WORLD IN 2019?
“One of the greatest challenges facing college admissions (and the one that keeps me up at night) is the escalating cost of college.,” said Niles, “More and more students and their families are being pinched by rising tuition, and financial aid packages that don’t meet their demonstrated financial need. I believe that, as a nation, we are going to have to address this critical issue in the next decade, or we will continue to see more colleges close, and fewer students seeking higher education options as the market is simply too expensive.”
WHAT DO YOU WISH PARENTS/STUDENTS AND EVERYONE ELSE KNEW ABOUT COLLEGE ADMISSION?
“There are so many terrific colleges options. I wish they knew that it isn’t mission critical to secure admission at a select group of 8 or 12 or 20 colleges, but that there are many places where students will be challenges, motivated, and grow the skills to be productive adults.
WHAT DO YOU WISH counselors, PARENTS AND STUDENTS KNEW ABOUT YOU AND YOUR ADMISSION COLLEAGUES – THE PEOPLE WHO SAY YES OR NO TO APPLICATIONS?
“My overarching goal is to help as many students access a college education, regardless of where they choose to enroll. While the college admission process can be stressful, nerve wracking and challenging, 99% of the individuals like you who work in college admissions do so because they want to assist and support students in finding the right college fit. They don’t have to go it alone.”
STUDENTS ARE OFTEN RELUCTANT TO EMAIL OR CALL A COLLEGE ADMISSION OFFICE. IS IT OKAY FOR A STUDENT TO CONTACT THE ADMISSIONS OFFICE WITH QUESTIONS?
You can tell your students that “almost any college admission counselor, regardless of the institution for which they work, will sit down with a student and help them sort out their interests and needs as they relate to the college experience.”
YOUR CAREER HAS FOCUSED ON LIBERAL ARTS COLLEGES. WHAT DRAWS YOU TO THE LIBERAL ARTS?
“I love the broad range of skills that a liberal arts education offers to students. A liberal arts education helps develop the ability to think critically and analytically, communicate effectively, solve problems, and work collaboratively with others. These skills, among others, are necessary to manage today’s challenges – and those we will face tomorrow. As many of the jobs individuals will hold 10 and 20 years from now don’t even exist today, having a background that encourages creativity, ability and flexibility – as a liberal arts education provides – will be best suited not only to fill the jobs of tomorrow, but to identify the problems we face and help create the jobs that will enable us to address them.”
WHAT can counselors tell PARENTS WHO BELIEVE THEIR CHILD WILL NOT GET INTO A “GOOD” COLLEGE?
“A “good” college is a place where a student will thrive; where he or she will be exposed to new ideas, new challenges, and perspectives different than their own; where the student grows intellectually and personally, and where they have the opportunity to take advantage of experiences that will open their minds to different experiences and cultures that may shape their professional journey. My son was accepted to 10 colleges, which sounds like a lot! But he had such a hard time choosing among them, as each offered him distinctive, interesting, challenging opportunities in settings where he felt he would both fit in, and be challenged by a new environment. It was an eye-opening, real life example for me of how there are many great choices, not just one right fit for a student!”
HOW IMPORTANT IS THE ESSAY INSIDE THE COLLEGE ADMISSION OFFICES WHERE YOU HAVE WORKED?
“Many liberal arts colleges find that the essay can both provide insight into how a student might fit into an institution, and if they possess the basic writing skills to excel in that environment. I have definitely seen a poor essay, submitted with an otherwise solid application, keep a student from being admitted. I have also seen a particularly strong essay, submitted with an application containing some red flags, tip the scale toward a positive admission decision. The essay, in my experience, definitely matters in an admission committee’s overall consideration of a student’s admissibility to an institution.”
WHAT ELSE DO YOU LOOK FOR IN AN APPLICATION ESSAY?
“It is important to assess how well a student can write – can they construct a coherent sentence? Can they follow directions regarding length? Do they use correct spelling, grammar and punctuation? Yet I also want to be sure that students address the question asked of them in a way that gives me insight into who they are. I believe that a student should write about what is important and meaningful to them, and that feeling will shine through their essay. “
AS COLLEGE ADMISSION CHANGES, WHERE DOES THE ESSAY FIT?
“Certainly, at liberal arts institutions, I believe that essays will remain a critical part of the application process. Good writing is a skill that will stand the test of time, and liberal arts colleges will continue to require that their students use their writing abilities to express themselves effectively. A strong college admission essay is the first step on a long path towards securing a high-quality college education and developing the skills necessary to be successful in one’s future career.”
WHAT’S YOUR NO. 1 TIP FOR counselors to share with STUDENTS who are WRITING ANY TYPE OF COLLEGE ADMISSION ESSAY?
“Have someone else (counselor!) review your work. No matter how good a writer you are, it is important to have another set of eyes on your work to avoid any errors – big or small – that you might overlook.”
WHAT ARE THE BIGGEST MISTAKES counselors should look for IN COLLEGE ADMISSION ESSAYs?
“I’ve seen lots of careless mistakes, like misspelling the name of the major you wish to pursue. I’ve also seen too many students write an essay as if they were writing a text, without capitalizing words and using little punctuation. But the biggest mistake is not putting in the appropriate effort to write the very best essay you can. An essay doesn’t have to be long to be a high-quality piece, but care needs to be taken to answer the question students are asked, and to be thoughtful in both what they say and how they say it.”
WHAT ELSE WOULD YOU LIKE counselors to share with STUDENTS ABOUT THE COLLEGE APPLICATION PROCESS?
Tell your students to “start the process early, ask questions, visit campuses if you can, and talk to current students, recent alumni, faculty members, coaches, and staff members who work at the schools you are considering. You will learn a lot by keeping your eyes and ears open, and by interacting with the individuals who know the institution the best – members of the campus community.”
Our Gift to You: A Free Book for You and Every Parent in Your School
We’d like to give you a free electronic copy of our book: How to Write an Effective College Application Essay: The Inside Scoop for Parents. After you click on the link, you’ll find out how to get free books for every parent in your school, too.
How do you approach the college essay? We’d love to hear how you talk to your students when they panic, and what your biggest college essay challenges are. Feel free to email me kim@wowwritingworkshop.com.
Kim Lifton, a 2018 Top Voice in Education, LinkedIn, is President of Wow. We are a team of professional writers and teachers who understand the writing process inside and out. The Wow Method has been used by students to write application essays and resumes; by business owners to create blogs, websites and other communication materials; and by English teachers to improve student writing skills. We can even help you write a great poem or short story. If it involves words, we can help!
