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Can Your Student Really Get Off a Waitlist?

Students think of all different ways to get off a waitlist, including delivering treats in person to admissions offices. Does anything work?

Make no mistake about it: the waitlists are for the colleges’ benefit, and they can be quite long with only a small percentage receiving offers of admission. Consider these statistics from last year:

The University of Michigan offered waitlist spaces to nearly 25,000 students, and almost 19,000 accepted a spot. U-M admitted 5 percent.
Boston College offered spots to over 7,000 students, and over 4,000 accepted. BC accepted 8.5 percent.

From many years of experience, I advise students to:

Always attend accepted students’ days
Make a choice from acceptances rather than waitlist offers
Plan to put in a deposit by May 1, the National Reply Date, with no double deposits
Submit whatever the college requests
Consider writing letters of continued interest for only certain colleges and in a particular style (for more, get in touch!)

Some of my students do get off waitlists. They may get a call or an email giving them just a few days to respond. While we hope that acceptances off waitlists happen as close to May 1 as possible, they may also surprise students who have already grown comfortable with a decision to attend another college.

Have questions? E-mail Nina Berler of UnCommon apps anytime at nberler@myuncommonapps.com

Financial Aid Compliance – More Than a Risk Tolerance Decision

When a college or university has Federal Student Aid (FSA) on campus for eligible students to utilize, the institution is required to remain in legal compliance with numerous federal laws. The financial aid office works to coordinate the various tasks that need to be completed by other offices to fulfill the rules. Some selected examples are having student consumer information available for potential and current students, faculty and staff to include the Clery Act, monitoring Satisfactory Academic Progress (SAP), tracking student attendance and having the Business/Bursars Office draw down and disburse funds in a timely manner.

In fact, the goal is to provide eligible students with the correct amount of funds at the right time. To do this the financial aid office can operationalize four core objectives. First, to provide students, their families and other departments with effective customer service. Second, to work with the campus administration to maintain institutional legal compliance with all Federal Student Aid (FSA) rules and regulations. Third, to fully utilize technology to assist with the administration of the process for students, families and staff. Fourth, to remain current on regulatory changes and look at best practices, to consider making enhancements to campus operations.

Financial aid is different from most other programs and services that people are used to interacting with and this is what makes the online and/or in person visit with this department different. Let’s look at a few examples.

Supervision – A financial aid administrator’s decision is final and cannot be overruled by the US Department of Education. A college president is also not allowed to overturn their decision. This means the typical supervisor requiring a decision to be changed is not in place. Due to the level of authority involved and how this can impact a student’s academic career, it is ideal for every legal exception that can be made to be taken into consideration before a financial aid final determination is made. When this has been the process that was used and the answer has to be no, a college president or another supervisor violating the financial aid administrator’s ruling, involves them breaking the  law.

Going to the Manager – It is common for customers to ask for a manager when they are dissatisfied with the service that was provided. The hope the customer has is that the manager can provide a different answer than the front line staff made. In the financial aid profession, when it comes to federal funds, the answer is the same. The legally allowed change is if only the manager is the one at this particular college or university that utilizes the professional judgement to make the lawfully allowed exception. In some financial aid offices, the assistant director/s and not just the director have the ability to do this type of task. Regardless, no staff member or campus official is allowed to go above and beyond what is allowed within the federal regulations.

Risk Tolerance – The two above realities make not following Federal Student Aid (FSA) regulations more than a risk tolerance decision. It means asking the financial aid office to potentially create an annual audit issue, not follow federal rules and regulations,  and make a decision that will not be supported by standard accounting and IT system records is invalid. If the financial aid office is under pressure that on any given day a complaint to upper administration about a student being told no might lead to a request to break federal regulations, it can lead to regular staff turnover and a potential federal review. This could lead to the school  losing access to the funding for all otherwise eligible students.

Ways to Balance Customer Service and Compliance  

How can you provide quality customer service when you sometimes have to say the answer is no? Below are some suggestions.

Update Consumer Information – Potential students need to  know the costs involved  up front, what Federal Student Aid (FSA), private scholarships and other funding options are available. This allows for students and their families to have the information to make a good decision. Financial fit needs to be one of the criteria used when making a final college selection decision.

Student Success and Retention Culture – All campus offices need to review campus operations to see how they can support students. EXAMPLES: Can paid internships be arranged, is an emergency fund available, are academic advising  appointments used for student academic major fit evaluations instead of  mainly class scheduling? Having regular meetings will allow all campus offices to keep these discussions going and create a great student centered culture.

References:

Professional Judgement. The decision of the financial aid administrator is final. There is no appeal. By law, neither the school’s president nor the US Department of Education can override the financial aid administrator’s decision.

What is Professional Judgement? The US Department of Education does not have the authority to override a school’s professional judgment decision.

Wait-list Fundamentals

The wait-list, commonly referred to as “admissions purgatory,”  is that ugly and uncomfortable grey area – they didn’t like you enough to accept you, and they didn’t hate you enough to reject you.

May 1st is College Decision Day, when students must decide and place a deposit at one college to which they were accepted. When a college puts a student on a wait-list, they will ask the student to respond as to whether they want to stay on the wait-list or if they’ve already made alternative plans, and accepted or will accept an offer from another college or university.

After dealing with the loss of not being accepted, students and parents need to determine which of the colleges where they were accepted offers the best academic, social, and financial fit for the family. If there is a clear winner, then the process is over. Otherwise, families need to evaluate the wait-list opportunities.

It’s important to be realistic about finances. It would be a rare occurrence for a wait-listed student to receive substantial merit-based aid. Need-based aid is more likely, but colleges will not necessarily meet 100 percent of need.

The wait-list is all about the yield: the yield is the specific percentage of accepted students who will choose to deposit and attend each institution. The national yield average is less than 33 percent, which means that two-thirds of students are rejecting the offers of admission they receive. That seems low, but it makes sense when you think about the fact that students apply to multiple colleges and universities and hopefully receive multiple acceptances. However, they can only attend one school. Colleges wish their yield was 100 percent; it would make their jobs much, much easier.

The dynamics of the wait-list vary from college to college and may greatly vary from year to year. The big problem comes when colleges invite thousands of students to be on their wait-list and then find out, after May 1, that their yield increased and they have fewer or in some cases no spots left for wait-listed students. In fact, they may be panicking that they don’t have enough beds for incoming freshmen who have already said yes.  Colleges do their best to predict yield, but it’s a risky game. All of this is to say that there is really no accurate predictive measure to determine how many spots there will be.

According to Richard Clark,  Vice Provost of Enrollment Management at Georgia Tech (www.gatech.edu), “Essentially, the wait-list exists to accommodate demographics that were not met in the initial round of admission offers. If you have the right number of deposits from the West coast, you go to your wait-list for more East coast students. If you have enough Chemistry majors, you may be going to the wait-list for Business students. Ultimately, the job of admission deans and directors is to make and shape the class, as defined by institutional priorities. Meeting target enrollment is critical to bottom-line revenue, creating a desired ethos on campus, proliferating the school’s brand, and other factors.”

So, while stellar academic performance in your first semester is always helpful, much is out of your control. Colleges will not be impressed with gifts and tear-stained notes; they know they are the ones who are in control.

Lee Bierer is an independent college adviser based in Charlotte. Send questions to: lee@bierercollegeconsulting.com; www.bierercollegeconsulting.com

What is the Average School Counselor Salary by State?

ZipRecruiter has posted salary estimates of school counselors by state. They use information from employer job postings and third-party data sources to come up with these estimates. Here is the list sorted from highest average salary to lowest:

StateAnnual SalaryMonthly PayWeekly PayHourly Wage
Washington$68,419$5,701$1,315$32.89
District of Columbia$68,264$5,688$1,312$32.82
New York$66,089$5,507$1,270$31.77
Massachusetts$65,974$5,497$1,268$31.72
Alaska$65,057$5,421$1,251$31.28
Vermont$64,230$5,352$1,235$30.88
North Dakota$63,918$5,326$1,229$30.73
Oregon$63,870$5,322$1,228$30.71
Colorado$63,521$5,293$1,221$30.54
Hawaii$62,762$5,230$1,206$30.17
Nevada$61,515$5,126$1,182$29.57
New Jersey$61,329$5,110$1,179$29.49
Wisconsin$60,974$5,081$1,172$29.31
Pennsylvania$60,554$5,046$1,164$29.11
Delaware$60,461$5,038$1,162$29.07
South Dakota$60,409$5,034$1,161$29.04
Virginia$59,891$4,990$1,151$28.79
New Brunswick$59,625$4,968$1,146$28.67
California$59,618$4,968$1,146$28.66
Minnesota$59,165$4,930$1,137$28.44
Rhode Island$59,159$4,929$1,137$28.44
New Hampshire$58,748$4,895$1,129$28.24
Maryland$58,629$4,885$1,127$28.19
New Mexico$58,541$4,878$1,125$28.14
Illinois$58,538$4,878$1,125$28.14
Maine$58,488$4,874$1,124$28.12
Wyoming$58,066$4,838$1,116$27.92
Newfoundland$57,814$4,817$1,111$27.80
Nebraska$57,597$4,799$1,107$27.69
Indiana$57,483$4,790$1,105$27.64
Connecticut$57,466$4,788$1,105$27.63
Ohio$57,431$4,785$1,104$27.61
Nunavut$57,296$4,774$1,101$27.55
Manitoba$57,296$4,774$1,101$27.55
Newfoundland and Labrador$57,296$4,774$1,101$27.55
Alberta$57,296$4,774$1,101$27.55
Northwest Territories$57,296$4,774$1,101$27.55
Ontario$57,296$4,774$1,101$27.55
Saskatchewan$57,296$4,774$1,101$27.55
Yukon Territory$57,296$4,774$1,101$27.55
Prince Edward Island$57,296$4,774$1,101$27.55
Quebec$57,296$4,774$1,101$27.55
British Columbia$57,296$4,774$1,101$27.55
Mississippi$57,211$4,767$1,100$27.51
Idaho$56,838$4,736$1,093$27.33
Iowa$56,740$4,728$1,091$27.28
Missouri$56,664$4,722$1,089$27.24
Arizona$56,294$4,691$1,082$27.06
Texas$56,280$4,690$1,082$27.06
South Carolina$56,057$4,671$1,078$26.95
Oklahoma$55,778$4,648$1,072$26.82
Montana$55,446$4,620$1,066$26.66
Utah$54,995$4,582$1,057$26.44
North Carolina$54,900$4,575$1,055$26.39
Tennessee$54,828$4,569$1,054$26.36
Alabama$54,754$4,562$1,052$26.32
Kansas$53,876$4,489$1,036$25.90
Michigan$52,652$4,387$1,012$25.31
Kentucky$52,467$4,372$1,008$25.22
Louisiana$51,657$4,304$993$24.84
Georgia$51,008$4,250$980$24.52
Arkansas$49,952$4,162$960$24.02
West Virginia$46,767$3,897$899$22.48
Florida$45,143$3,761$868$21.70

Support for education by donating excess inventory

Product philanthropy turns an operational liability into positive social impact

Many schools in the United States are underfunded, with a significant number facing funding gaps that negatively impact student resources and outcomes. On average, American teachers spend between $500 and $900 out of their own families’ budgets to supplement the materials and supplies their students need, according to the National Education Association.  You may know of some businesses in your area who might be willing to donate to help this cause, which is especially dear to your heart.

Manufacturers, wholesalers, and retailers of school and office supplies may be experiencing fairly tight inventories currently, with a relatively robust inventory-to-sales ratio. But the outlook for 2026 is decidedly mixed, with announced job layoffs already outpacing 2025 and the uncertain tariff landscape.

What will happen with inventories is anyone’s guess. It makes good business sense to be prepared if a company suddenly find itself with too much product and not enough sales, whether that’s because of economic shifts, product discontinuation, or seasonal transitions.

This could be a marriage made in heaven. From notebooks to backpacks to winter coats, if a product is safe, usable, and compliant, there is likely a teacher or school that an distribute it responsibly. And the best way to get them in the right hands is through product philanthropy.

What is product philanthropy?

Product philanthropy is a form of in-kind giving that benefits communities as well as businesses. It helps nonprofit organizations, schools, and churches serve more people  in their communities, while potentially generating a tax deduction for regular C corporations.

There are several product philanthropy organizations in the U.S. These are nonprofits that collect corporate product donations and then turn them over to carefully vetted and qualified 501(3)(c)nonprofits. They do the legwork of making sure that donations are used appropriately and shipping them, taking a huge burden off individual companies.

Benefits of product philanthropy

A single pallet of donated notebooks or art supplies can:

·        Equip under-resourced classrooms

·        Support after-school programs

·        Help teachers avoid paying out-of-pocket

·        Prepare students for academic success

Working with a reputable in-kind donation operation, a company will receive a full accounting of how their donation was used. It also ensures that merchandise doesn’t end up with a liquidator or on the open market where its brand can be diluted.

Another important consideration: Companies that have to meet goals for waste and salvage in order to improve ESG metrics find that product philanthropy keeps their items out of landfills.

In these challenging times, an in-kind donation may benefit the bottom line as well. Section 170(e)(3) of the Internal Revenue Code states that when regular C corporations donate inventory to qualified nonprofits, they can receive a tax deduction equal to up to twice the cost of the donated products. 

For example, if a product costs $10 and retails for $30, the difference is $20. Half of $20 is $10. So, $10 (product cost) plus $10 (half the difference) equals a $20 deduction. As $20 does not exceed twice the product cost, it is an allowable deduction.

Best of all, a company has the satisfaction of knowing it has helped teachers and students have a more successful school year. In addition, the positive PR generated by such generosity can burnish a company’s reputation.

In the school and office supply industry, surplus is inevitable. Back-to-school is compressed. Product cycles are fast. Retail expectations shift quickly. Packaging refreshes happen frequently. If a company you may know is unsure what the future holds for their inventory,  acquaint them with a product philanthropy organization and they can find out how it could be part of a solution.  And, as a counselor, you have done a good thing for kids.

Paula DeJaynes is president of NAEIR (rhymes with “share”), the National Association for the Exchange of Industrial Resources, the largest product philanthropy organization in the U.S.  Galesburg, Ill.-based NAEIR (www.naeir.org) has received from more than 8,000 U.S. corporations and redistributed more than $3 billion in products to nonprofits and schools. Paula can be reached at 800-562-0955 or prd@naeir.org.

Stress and counseling awareness go hand in hand

Whether it was intentional or coincidental, April features two “awareness” months that complement each other: Counseling Awareness Month and Stress Awareness Month. The former is a tool to help you cope with the latter.

The way families live today is not the way people used to live. Fifty years ago, a majority of  women were stay-at-home moms whose husbands went off to work in the morning. The most stressful and expensive thing for families was getting enough food on the table.

Today, stress around kids, relationships, housing, education, finances and especially the workplace are inhibiting our ability to function. Everybody’s working, everybody’s raising the kids, everybody’s struggling to meet basic and financial needs. Remote work isn’t the stress-reliever it was promised to be; many of us are working from home and still having to be the primary parent.

Stress Awareness Month has been observed every April since 1992 – not too coincidentally around the time that stay-at-home momness was coming to an end, when a majority of women had entered the workforce. It’s aimed at raising public awareness about the causes, effects and management of modern-day stress.

Chronic stress can negatively affect your mind and body, creating a multitude of unpleasant physical and psychological symptoms. It can disrupt your sleep and impact your appetite. It can also cause tension, leading to muscle pain, headaches and memory issues.

Other mental health conditions that may be linked to stress include anxiety, depression and substance use.

Exercise, adequate sleep and nutrition are three key ways to cope with stress. The natural endorphins that you get from exercise are one of the best stress relievers. A saunter around the block in fresh air is not really exercise because it doesn’t necessarily elevate your heart rate. If you have trouble falling asleep, many apps offer calming music and guided meditations. Some are even free.

But in case you find those strategies aren’t enough, let’s talk about Counseling Awareness Month, which was established in 2002 by the American Counseling Association.

Some families who could benefit from counseling don’t seek it because of the shame and stigma that still surround it, the idea that if you need to talk to someone you’re showing weakness. It’s also common for people suffering from stress to tell themselves, “I don’t need a therapist. I can talk to my spouse or friends.”

And that’s true to a certain extent, but a spouse or best friend may get tired of listening to you and not be able  to offer coping strategies to help you build resilience and overcome stress.

A professional counselor is a neutral third-party who is not emotionally involved with you or your issues. Their only job is to listen to you, without judgement, and help you understand the sources and triggers of your stress. For example, if the source of your stress is job insecurity, a therapist may offer support or ideas about learning new skills or exploring other types of jobs, helping to build your confidence.

Many primary care practices these days have a behavioral health specialist on the staff, making access easier. The specialist may be a licensed clinical social worker (LSCW) or licensed clinical professional counselor (LCPC), but typically they hold a master’s degree and are trained to address emotional and psychological challenges.

Counseling can be short term and focused on particular issues, or longer term to address many issues that are working against your positive mental health. You may be referred to a psychiatrist if the counselor believes medication may help.

People minimize it, but stress is a real thing. Everybody has stress of one kind or another. That doesn’t mean you shouldn’t get help for it. We should become a society that not only supports but also commends others for seeking out support and help.

Bonnie Lane, M.S., is principal consultant with Family Support Services.  She specializes in supporting families whose children or loved ones suffer from severe mental illness or substance use disorder. Contact her at 847-651-1554 or bonnielane@thefamilysupportservices.com.

The right college fit will save you money

In the “old days,” you went to college to figure out what you wanted to do in life, become an adult, learn independence and become well-rounded. Along the way, you earned a degree.

That was then, and this is now. In 1990, the cost of full-time attendance at a four-year college was around $10,000 a year. In 2025, the average cost of attendance in 2025 was $27,277 for in-state residents and $37,408 for out-of-state. And that’s at a public university. Sticker prices at private institutions is even higher.

Today, choosing the wrong college or an unsuitable major can come with huge financial consequences. Up to 80% of college students change their majors at some point. Freshmen and sophomores who switch majors may still graduate in four years, but if your student decides to change majors during their junior or senior year, they will likely need more classes and maybe an additional semester or two.

Some students go a step further and decide they want to change colleges. Transferring comes with additional costs as well, from application fees, campus visits and potentially more and different classes.

Further, they may find that the job market for their particular major is less than robust, and there’s nothing worse than an obsolete college degree. You and your student spent all that money for not much return on investment.

These are all costs that most families can ill-afford, and parents are often caught off-guard. There are ways, though, to minimize these potentially costly mistakes – by changing the approach to choosing a major, a career path and a college.

This approach shifts the dynamic, as students become self-motivated, and it minimizes the costly mistakes associated with changing majors or transferring schools. It’s not easy, but it’s worth it.

What’s  your major?

Choosing a college major is often a game of chance. A counselor may administer an interest inventory. Students watch “CSI” and want to go into forensics. They want to go into engineering or medicine because a parent is an engineer or a doctor. They see Indiana Jones or Tomb Raider and they want to be archeologists.

If you ask your student why they want a particular career or major, they may say, “Because it’s interesting.” The problem with interests is that they’re easily influenced and ever-changing.

What are your skills and values?

What we as parents and college advisors should be doing is helping our students evaluate the areas where they demonstrate skills and where those areas intersect with their values.

Giving students an opportunity to reflect on who they are and what matters most to them can be a self-affirming exercise. Evaluating their most important values can help students reflect on their sense of purpose and make choices aligned with their values.

If you decide to work with a college advisor, make sure this is part of the discussion. You can also find ideas online for family activities, such as developing a family values statement.

Identifying careers that align with your student’s interests, values and skills is the next step, focusing on those with job growth potential in the next five to 10 years so your student has future job opportunities.

The college fit

The three aspects of college fit are academic, social and financial. Academic and social are important, but financial is the most critical, because why should your student go down a path toward a college where the net cost is unaffordable? As I’ve discussed previously, you can’t just look at the sticker price. You also have to take into consideration financial aid, merit and institutional grants and scholarships.

After that, look at which schools offer the best fit with their career choice; which are too hard or too easy academically; which are the safety, target and reach schools; which make sense geographically; and which are social fits in terms of demographics, weather, activities and environment (i.e. urban versus suburban versus rural).

There are roughly 6,000 colleges and universities across the U.S. Improve the odds of your student choosing the right ones for their values, skills and future careers by coaching them yourself through these discussions or working with a college adviser or trusted mentor.

Brian Safdari, who founded College Planning Experts in 2004, is a Certified College Planning Specialist™. He and his team have assisted more than 7,500 students nationwide on their college journey using their exclusive My College Fit System and financial planning tools. For more information, call 818-201-4847 or visit collegeplanningexperts.com.

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