LINK for Counselors is the definitive site to keep Counselors informed about the latest college and career preparatory information for their students. The website includes college profiles, college night handouts for counselors, archives of past issues and a regularly updated blog with articles that are of interest to counselors. Our website/blog was recently recognized as one of the top 60 websites/blogs for Counselors by Feedspot (we were #5).

Print Magazine Rates

2019/2020 Four-Color Rates

1x 2x
1 Page $4,975 $4,475
1/2 Page $3,275 $2,975

Advertisers Receive

  • Inclusion in the accompanying digital edition. The digital edition will be e-mailed to more than 20,000 Counselors.
  • 50 to 75 word profile with school logo and campus photo.
  • Receive above +
  • 50 to 75 word profile with school logo and campus photo at
  • Inclusion in 2 research studies conducted on both the Fall 2020 issue and the Spring 2021 issue. All advertisers will receive a custom report with ad ranking and verbatim comments from Counselors about their advertisement.

Advertisers Close Date

  • Fall 2020 – 9/21/20
  • Spring 2021 – 1/26/21

Street Date

  • Fall 2020 – 10/19/20
  • Spring 2021 – 2/17/21

Magazine Production Specifications

The procedure outlined below is designed to ensure the quick, accurate and simple delivery and production of your advertisements. Please provide your ad in one of the following accepted formats:

  • A press-ready PDF
  • An Illustrator EPS with outlined fonts

Trim Size

Overall trim size is 7 in. x 10 in.

Ad Page Dimensions

Unit Width Depth
1 Page Standard 6 in. 9 in.
1 Page Bleed 7.375 in. 10.375 in.
1⁄2 Page Horizontal 6 in. 4.25 in.
1⁄2 Page Vertical 2.85 in. 9 in.

For your Profile in LINK for Counselors, please supply the following information in a Word document.

  • Institution name
  • Location
  • Website
  • Year founded
  • Type of Institution
  • Student-Faculty Ratio
  • Institutional Designation
  • Tuition Costs
  • Room & Board
  • Description (75 words)
  • Telephone
  • Email
  • Average Student Aid Package
  • Average Percentage of Financial Need Met
  • Average Scholarship/Grant Aid Awarded
  • Average Work-Study Aid Awarded
  • Campus Photo and Company/College Logo (vector .eps, jpeg, psd, or .ai)

Website Rates

728 x 90 $700 per month or $7,500 per year
300 x 250 $550 per month or $5,000 per year

Banner Specifications

  • Leaderboard (728×90)
  • Medium Rectangle (300×250)
  • File Formats: GIF or JPG
  • File Size: The file size must be 50k or less

eNewsletter Rates

E-newsletter sent bi-weekly (September-May) to more than 20,000 Counselors. The e-newsletter will include content to inform Counselors about the latest articles and trends to help them do their jobs better. Exclusive sponsorships are available at a cost of $1,250 per e-newsletter. Exclusive sponsorship includes: Designation as that issue’s sponsor with your college profile and a 728×90 Leaderboard banner. Distribution is 20,000 per issue.

eNewsletter Specifications

  • Leaderboard (728×90) and your logo
  • File Formats: GIF or JPG
  • File Size: The file size must be 50k or less

College Night Handouts

Sponsorship of College Night Handouts Sponsor one of our College Night Handouts for $750 for 1 Year (September 2020 – August 2021). Exclusive sponsorship includes logo and recognition as the sponsor on the PDF of the handout, recognition as the exclusive sponsor on our College Night Handout page at, and the handout will be included in one of our 2020/2021 issues in the College Night Handout section. Available topics include:

  • Apply to College
  • College Essay
  • College Fair
  • Consider a two-year college
  • Consider the military
  • Decide on your college or university
  • Paying for college
  • Find a career
  • Focus on yourself
  • Consider a gap year
  • Gear up for college
  • Get involved
  • Plan for graduate school
  • Involve your parents
  • Consider an online college
  • Prepare for college
  • Play sports
  • Get scholarships
  • Study abroad
  • Take a college tour
  • Prepare for the SAT/ACT
  • Looking to transfer?
  • Create and sponsor your own College Night Handbook topic

Targeted E-blast Rates

Counselor names are available for rental. Rates are:

1,501 to 2,500 $575 per thousand
2,501 to 5,000 $525 per thousand
5,001 to 10,000 $475 per thousand
10,001 to 25,000 $450 per thousand
25,001+ $400 per thousand
  • Minimum purchase $575
  • Available for purchase by individual states.
  • List provided in Excel Format
  • Open and click stats will be provided after the E-blast is sent

Sending Your Ad Material

When your ad is complete, please send materials and printout to one of the following:

Mail: 1940 Fountain View Drive, #514, Houston, TX 77057


Download Advertising Kit

2020-2021 LINK for Counselors Media Kit

Spring 2020 Paramount Research Study

LINK Spring 2020 Profile Report 

LINK Spring 2020 Editorial Assessment

FALL 2019 SIGNET Research Study

LINK for Counselors Fall 2019 Report