LINK for Counselors is the definitive site to keep Counselors informed about the latest college and career preparatory information for their students. The website includes college profiles, college night handouts for counselors, archives of past issues and a regularly updated blog with articles that are of interest to counselors. Our website/blog was recently recognized as one of the top 60 websites/blogs for Counselors by Feedspot (we were #3).

Print Magazine Rates

2024/2025 Four-Color Rates

1x 2x
1 Page $4,975 $4,650
1/2 Page $3,375 $2,975

Advertisers Receive

  • Inclusion in the accompanying digital edition. The digital edition will be e-mailed to more than 19,000+ Counselors.
  • 50 to 75 word profile with school logo and campus photo.
  • Receive above +
  • 50 to 75 word profile with school logo and campus photo at
  • Inclusion in 2 research studies conducted on both the Fall 2024 issue (conducted by Signet Research) and the Spring 2025 issue (conducted by Paramount Research). All advertisers will receive a custom report with ad ranking and verbatim comments from Counselors about their advertisement.

Advertisers Close Date

  • Fall 2024 – 9/17/24
  • Spring 2025 – 1/28/25

Street Date

  • Fall 2024 – 10/18/24
  • Spring 2025 – 2/21/25

Magazine Production Specifications

The procedure outlined below is designed to ensure the quick, accurate and simple delivery and production of your advertisements. Please provide your ad in one of the following accepted formats:

  • A press-ready PDF
  • An Illustrator EPS with outlined fonts

Trim Size

Overall trim size is 7 in. x 10 in.

Ad Page Dimensions

Unit Width Depth
1 Page Standard 6 in. 9 in.
1 Page Bleed 7.25 in. 10.25 in.
1⁄2 Page Horizontal 6 in. 4.25 in.
1⁄2 Page Vertical 2.15 in. 9 in.

Bleed: .125″ inches all sides

All images and copy should be within .3125″ on all sides

For your Profile in LINK for Counselors, please supply the following information in a Word document.

  • Institution name
  • Location
  • Website
  • Year founded
  • Type of Institution
  • Student-Faculty Ratio
  • Institutional Designation
  • Tuition Costs
  • Room & Board
  • Description (75 words)
  • Telephone
  • Email
  • Average Student Aid Package
  • Average Percentage of Financial Need Met
  • Average Scholarship/Grant Aid Awarded
  • Average Work-Study Aid Awarded
  • Campus Photo and Company/College Logo (vector .eps, jpeg, psd, or .ai)

Website Rates

728 x 90 $700 per month or $7,500 per year
300 x 250 $550 per month or $5,000 per year

Banner Specifications

  • Leaderboard (728×90)
  • Medium Rectangle (300×250)
  • File Formats: GIF or JPG
  • File Size: The file size must be 50k or less

eNewsletter Rates

E-newsletter sent bi-weekly (September-May) to more than 19,000+ Counselors. The e-newsletter will include content to inform Counselors about the latest articles and trends to help them do their jobs better. Exclusive sponsorships are available at a cost of $1,275 per e-newsletter. Exclusive sponsorship includes: Designation as that issue’s sponsor with your college profile and a 728×90 Leaderboard banner. Distribution is 19,000+ per issue.

eNewsletter Specifications

  • Leaderboard (728×90) and your logo
  • File Formats: GIF or JPG
  • File Size: The file size must be 50k or less

College Night Handouts

Sponsorship of College Night Handouts Sponsor one of our College Night Handouts for $750 for 1 Year (September 2024 – August 2025). Exclusive sponsorship includes logo and recognition as the sponsor on the PDF of the handout, recognition as the exclusive sponsor on our College Night Handout page at, and the handout will be included in one of our 2024/2025 issues in the College Night Handout section. Available topics include:

  • Apply to College
  • College Essay
  • College Fair
  • Consider a two-year college
  • Consider the military
  • Decide on your college or university
  • Paying for college
  • Find a career
  • Focus on yourself
  • Consider a gap year
  • Gear up for college
  • Get involved
  • Plan for graduate school
  • Involve your parents
  • Consider an online college
  • Prepare for college
  • Play sports
  • Get scholarships
  • Study abroad
  • Take a college tour
  • Prepare for the SAT/ACT
  • Looking to transfer?
  • Create and sponsor your own College Night Handbook topic

Targeted E-blast Rates

Counselor names are available for rental. Rates are:

1,501 to 2,500 $575 per thousand
2,501 to 5,000 $525 per thousand
5,001 to 10,000 $475 per thousand
10,001 to 25,000 $450 per thousand
25,001+ $400 per thousand
  • Minimum purchase $575
  • Available for purchase by individual states.
  • List provided in Excel Format
  • Open and click stats will be provided after the E-blast is sent

Sending Your Ad Material

When your ad is complete, please send materials and printout to one of the following:

Mail: 1940 Fountain View Drive, #514, Houston, TX 77057


Download Advertising Kit

2024-2025 LINK for Counselors Media Kit

Spring 2024 Paramount Research Study

LINK_Spring 2024_Reader Profile Report

LINK_Spring 2024_Editorial Assessment Report

Fall 2023 LINK for Counselors Signet Research Study

Fall 2023 LINK for Counselors Signet Research Study