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Career-Readiness in the Age of AI

Technological advancement has always been driven by human creativity seeking to increase efficiencies and improve the quality of life within communities. This has been true from the wheel in antiquity to the steam engine’s emergence to the invention of automobiles and the development of the personal computer and the internet in the 20th Century. Each Read More

Fall 2025 LINK for Counselors Line-Up

These articles are scheduled to run in the Fall 2025 issue of LINK for Counselors. It’s going to be a dynamite issue! Reserve space now to reach the readers of this issue. Choose a Major, Intelligently – By Louis E. Newman, the former Dean of Academic Advising and Associate Vice Provost for Undergraduate Education at Read More

The “write” way to use AI in college essays

Writing a college admissions essay is a little bit like going through a job interview. The prompts sound roughly like this: Tell us about a situation or task you encountered, what you did and what the results were. Situation or task (ST), action (A), result (R). Do a good job, and you’re a STAR! This Read More

Your Expertise Needed: Is College Broken?

Across the next several months I’m conducting 100 one‑hour interviews with leaders who shape how colleges present their value to the world, including school and independent counselors. The study explores a question at the heart of our work: Has the business model of American higher education eroded audience trust, and, if so, what messaging or Read More

Let Go of the Imperfect Essay

Do you ever catch yourself saying these things after reading a student’s essay? At Wow, we find ourselves there too, but we quickly recover. Do what we do: Here’s what Shannon, one of our writing coaches, said during a recent discussion about when to let go of imperfect essays: “I remind myself that I am Read More

New Report Reveals the Top 10 Traits That Set CEOs Apart

Have any of your students expressed their goal is to run their own business some day? A new report from Zety and SIGMA Assessment Systems looked at assessments from 700+ CEO’s which revealed 10 traits where CEOs consistently outperform the general population. They are: These results suggest CEOs are confident decision-makers who value learning, plan Read More

Are Your Students Considering Taking a Gap Year Off Before College?

Higher education opens doors to life-changing opportunities, but for some, it’s a moonshot dream. Last year, 56% of students’ college decisions were impacted by FAFSA application delays. Low-income and first-generation college students are especially feeling the barrier as lack of financial aid continue to make higher education out of their reach. These challenges, coupled with Read More

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