I cringe when I hear parents, teachers, students, and counselors talk about the importance of being “unique” in a college essay. Why? Because it’s not true. Because too many people believe it. Because at Wow, we are so committed to accuracy, and no matter how many times we tell people this is a myth, it Read More

Fear and procrastination are the two biggest stumbling blocks for seniors as they consider the all-important college essay. The essay is uniformly considered the most stressful part of the college application process. Students worry about what to say; sharing too much information by getting overly personal or saying too little and ending up sounding generic Read More

When I’m working with student clients on developing and evolving theircollege essays I focus on guiding them to “finding their voice”. So often high school students are writing about their accomplishments,but not about who they are, their DNA. One of the methods I use to capture the “voice” of my high schoolclient is to interview Read More

I’ve been hosting free college essay classes for students for about 5 years, and generally, the questions are predictable: What’s the best/worst topic? What do colleges want to read? What can I do to stand out? This year, I’ve noticed a new type of question, and it’s troubling to me. It’s a variation on this, Read More

Before we begin guiding professionals through our ten-step process in the College Essay Experience program, we ask them to name three challenges their students face when they write essays. Many participants mention structure: After years of writing in five-paragraph essay format, writing in a more freeform narrative style can be daunting. How do I communicate Read More

Just as we were about to start brainstorming ideas for her essay, an independent counselor enrolled in our College Essay Experience professional training program made a confession: “I am really nervous,” she said. “Why?” I asked. “I don’t think my ideas are good enough.” We ask our students, professional and college applicants, to make a list of ideas to respond Read More

We get lots of questions from counselors, teachers, and consultants. In emails. During monthly pro chats. At professional conferences. In Facebook messenger. LinkedIn. And from readers of Link for Counselors.  Questions range from how to know if a topic is good enough to handling sensitive essay topics and best practices for last-minute essay reviews. We love Read More

A couple of years ago, a friend took his son, a talented member of his school’s rowing team, on a tour of elite East Coast colleges and universities. When he returned home, he was excited to tell me what he heard from MIT’s admissions team about college essays. TheMIT rep said that beyond grades and Read More

Congratulations! We all made it through another college application essay season. As you begin to prepare the Class of 2023 for the application process, it’s natural to reflect back on the college essay season we’ve just finished. Last year was filled with big challenges. Students faced uncertainty over school schedules and the continuous threat of Read More

In one of her Friday Forums for educational professionals, Cyndy McDonald, a CEP who is well known as the founder of GuidedPath and one of the founders of HECA, interviewed Wow’s CEO Susan Knoppow. With more than 30 years of experience in college admissions  under her belt, Cyndy recently launched a new venture as a Read More