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Recession Proof jobs your students might want to consider

With recession fears mounting, millions of Americans are beginning to wonder if their jobs could weather an economic downturn. PayScale, a provider of salary, benefits and compensation data, recently identified five jobs in five industries it thinks could withstand the inevitable job cuts that come with a recession:

1: Cloud computing: Median Pay $126K

Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centers available to many users over the Internet. Companies such as Amazon, Microsoft and other tech giants will continue to grow in this space and need workers to fill jobs.

2: Artificial intelligence: Median Pay $83.7K

Artificial intelligence (AI) was once considered fodder for science fiction films, but in the present day, the industry is all too real. Payscale notes that there are only about 22,000 qualified AI specialists in the world — and that scarcity is what will insulate workers in the field.

Though often seen by many as most useful in a scientific setting, AI can help businesses find the best candidates for a job by combing through job applications. Now more companies are using biometric fingerprint technology for security and data validation purposes, and AI drives all of that.

3: Cybersecurity: Median Pay $76K

When there’s a ton of cyber data, there is a ton of cyber risk, according to Sudarshan Sampath, director of research at PayScale. The massive data breaches and hacks that have taken place at global companies such as Facebook (FB) and Equifax is proof that this profession is necessary, even during a recession.

4: Big data analytics: Median Pay $99.1K

Big data analytics is an extremely complex field that has a lot of different functions. A data scientist who understands big data analytics is an extremely valuable asset who can mold and shape terabytes of data for needs such as codifying and accessing data, he said.

See LINK for Counselors recent Careers to Consider story on Data Science here: https://view.imirus.com/1167/document/13085/page/60

5: Digital marketing: Median Pay $66.2K

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media.

Digital marketing is growing very quickly because of the way marketing has evolved. People in the field have to understand how technology works.

Recessions are scary to think about, especially when it comes to job security. However, PayScale says that focusing on skills and not job titles is the name of the game — and can be the difference between employment and unemployment during a recession.

Here is a link to the sourced article on Yahoo Finance: https://www.yahoo.com/finance/news/5-jobs-that-could-weather-a-recession-according-to-pay-scale-191031531.html

Scholarship Opportunity for students

The One for Two Education Foundation is seeking highly motivated applicants of accredited U.S. four-year colleges and universities.  

For the 2019 academic year the Foundation made grants to a diverse group of ten scholars who attended both public and private high schools from seven states.  Grants of up to $25,000 per academic year were made to attend both public and private colleges and universities across the U.S. 

For the 2020 academic year the Foundation intends to award at least two and up to ten merit-based scholarships.  The size of the individual grants are determined on the basis of tuition remaining after considering all other forms of tuition assistance obtained by the scholar.

 Requirements to Apply:

– Two letters of recommendation
– An up to date official transcript from current school
– Signed One for Two Education Foundation Pledge form
– All required application questions must be answered and fields completed – Note: applicants will not be able to save their work
– Applicant must be legally living in the United States but is not required to be a U.S. citizen or permanent resident
– The college/university must be in the United States
– GPA must be at least 3.7 unweighted, 4.0 weighted

Application Deadline: After 500 complete applications are received or December 16, 2019, whichever occurs first. Extended to February 15, 2020 (updated 11/14/19)

The Foundation considers the applicant’s high school academic record, leadership and community service activities, and letters of recommendation plus applicants are assessed on their character as it relates to their intention to fulfill their Pledge to the Foundation. 

While receiving a scholarship from the Foundation, scholars are required to attend the Foundation’s annual Gathering. During this time, scholars will have a chance to meet other scholars and directors. They will also participate in personal development and learning sessions aimed at preparing them for academic, career, and life goals. The 2020 Gathering will be held on July 30 – August 3, 2020, in Michigan.  All reasonable costs to attend the Gathering are covered by the Foundation.

Applicants are required to make the following pledge: 

In consideration of the One for Two Education Foundation (“the Foundation”) paying for my tuition I pledge to support the mission of the Foundation to build a community of scholars who are dedicated to being life-long learners by: 

a) participating in the annual Foundation Gathering while receiving my scholarship,

b) supporting my fellow Foundation Scholars’ academic and career goals during my lifetime, and 

c) paying for the tuition for a comparable education of two persons, who are not related to me by blood, adoption, or marriage, during my lifetime 

Application link:  Apply Now – One for Two Education Foundation

Changes to the U.S. News & World Report College Rankings

Do you put much stock in the annual U.S. News & World Report rankings? Colleges annually tout them when they are highly ranked. Others say they don’t mean much at all. If you do refer to them there are a few changes that were added to their just released 2020 rankings you should know about:

The primary changes include ranking schools based on their contributions to underrepresented students’ social mobility and rewarding institutions for graduating first-generation students. 

The “Top Performers on Social Mobility” lists evaluate schools based on how many low-income students they enroll and graduate. Three University of California System campuses — Riverside, Santa Cruz and Irvine — topped that list for national universities. 

This year they also debuted rankings of university programs, such as study abroad, co-ops/internships and first-year experiences. The changes come amid mounting criticism that such annual lists merely reward the most selective schools and further inequities in higher education (many of the same schools such as Princeton, Columbia and Harvard continue to be at the top of the list even after the changes).

A 2014 study found making it into the top 25 is associated with a 6% to 10% increase in applications, even if a college’s rank itself doesn’t predict how many prospective students apply. 

Here is a link to the 2020 U.S. News & World Report rankings – https://www.usnews.com/best-colleges?src=usn-pr

6 pieces of wisdom every Counselor can use in their personal life from Warren Buffett

Marry the right person

Buffett made his fortune through smart investing, but if you ask him about the most important decision he ever made, it would have nothing to do with money. The biggest decision of your life, Buffett says, is who you choose to marry.

“You want to associate with people who are the kind of person you’d like to be. You’ll move in that direction,” he said during a 2017 conversation with Bill Gates. “And the most important person by far in that respect is your spouse. I can’t overemphasize how important that is.”

It’s advice he’s been giving for years. As he said at the 2009 Berkshire Hathaway annual meeting: “Marry the right person. I’m serious about that. It will make more difference in your life. It will change your aspirations, all kinds of things.”

Invest in yourself

“By far the best investment you can make is in yourself,” Buffett told Yahoo Finance editor-in-chief Andy Serwer earlier this year.

First, “learn to communicate better both in writing and in person.” Honing that skill can increase your value by at least 50%, he said in a Facebook video posted in 2018.

Next, take care of your body and mind — especially when you’re young. “If I gave you a car, and it’d be the only car you get the rest of your life, you would take care of it like you can’t believe. Any scratch, you’d fix that moment, you’d read the owner’s manual, you’d keep a garage and do all these things,” he said. “You get exactly one mind and one body in this world, and you can’t start taking care of it when you’re 50. By that time, you’ll rust it out if you haven’t done anything.”

Associate yourself with ‘high-grade people’

Who you associate with matters, Buffett told author Gillian Zoe Segal in an interview for her 2015 book, “Getting There: A Book of Mentors.” “One of the best things you can do in life is to surround yourself with people who are better than you are,” he said.

If you’re around what he calls “high-grade people,” you’ll start acting more like them. Conversely, “If you hang around with people who behave worse than you, pretty soon you’ll start being pulled in that direction. That’s just the way it seems to work.”

Work for people you respect

“Try to work for whomever you admire most,” Buffett told Segal. “It won’t necessarily be the job that you’ll have 10 years later, but you’ll have the opportunity to pick up so much as you go along.”

While salary is an important factor when thinking about your career, “You don’t want to take a job just for the money,” said Buffett.

He once accepted a job with his mentor and hero, Benjamin Graham, without even asking about the salary. “I found that out at the end of the month when I got my paycheck,” he said.

Ignore the noise

Investing can get emotional, and it doesn’t help that you can see how you’re doing throughout the day by checking a stock ticker or turning on the news.

But no one can be certain which way the financial markets are going to move. The best strategy, even when the market seems to be tanking, is to keep a level head and stay the course, Buffett says.

“I don’t pay any attention to what economists say, frankly,” he said in 2016. “If you look at the whole history of [economists], they don’t make a lot of money buying and selling stocks, but people who buy and sell stocks listen to them. I have a little trouble with that.”

Success isn’t measured by money

Buffett is consistently one of the richest people in the world, but he doesn’t use wealth as a measure of success. For him, it all boils down to if the people you’re closest to love you.

“Being given unconditional love is the greatest benefit you can ever get,” Buffett told MBA students in a 2008 talk.

“The incredible thing about love is that you can’t get rid of it. If you try to give it away, you end up with twice as much, but if you try to hold onto it, it disappears. It is an extraordinary situation, where the people who just absolutely push it out, get it back tenfold.”

Ten Things Your High School Juniors Should Do

Jeff Schiffman of Tulane University wrote a nice list of tips your High School Juniors should do now. Here are the 10 tips:

1) Your coursework and grades matter the most in this process. Stellar ACT and SAT scores can give you a big boost, but at the end of the day, the grades you earn in your high school classes are king. We look for a balance in your schoolwork: taking the most challenging courses that you can that still allow you to maintain a strong GPA. And yes, your freshman and sophomore year grades matter. Big time. Take challenging courses but don’t overdo it, leaving you with a sub-par GPA. Again, it is all about finding that balance. Easier said than done, I know. Some students can load up on all the hardest classes and get a 4.0, some (like me in high school) do well with a good mix of some challenging classes, and some students are on the other side of the spectrum. Wherever you land, there is mostly likely school out there for you. Granted, if you are on the high end of the spectrum with both grades and rigor, you’ll be most appealing to those super selective schools.

2) Consider taking both the ACT and the SAT. Tulane will look at both and has a conversion chart that shows us that XXXX on the SAT is worth roughly XX on the ACT. But, we only look at the higher of the two. Some students do better at one test over the other. Taking both may end up helping you out. We’re also fully self-reported these days, so you can send in all of your scores on our application portal for $0.

3) Build your relationship with your high school. First step, get to know your school counselor. Even if you are at a big public school, get to know them. They know what they are doing and can be your best advocate in this process. Next, really get to know your teachers. Invest your time in the classroom. Wow them. Make yourself missed when you leave. Become indispensable to your school.

4) Be open to a wide range of schools. Big, small, public, private, local, community, international, research universities and small liberal arts colleges. Explore them all, this is your time to do so. Keep an open mind! Just because you haven’t heard of it or if it’s not a “bumper sticker” college, don’t rule it out. Seriously. There are over 3,000 colleges and universities out there; take the time to give some of them a shot. Found a few that strike your fancy? Here are some great questions to ask your admission rep to get to know the school better.

5) Use your summers wisely. We think that the programs to foreign countries or exotic service trips are fine. But we also think working at Subway as a sandwich artist all summer is great. So is coaching a local youth sports team. Summers might mean taking a class at a community college. Don’t worry if you can’t take an amazing trip or do service work abroad. Trust me when I say some of the best summers are spent in some of the most humble ways. We love that. You might even consider some of Tulane’s summer options.

6) Read books. Read the news online. Watch documentaries. Read more books. Listen to podcasts. Know current events. Know what is going on in the world. Be a conversationalist. Whenever I interview people, one question I like to ask is “what’s the last good book you read?”

7) Participate in a few extra-curricular things you love. We don’t need the seven page resume laundry lists here at Tulane. We like those concise, one page resumes—the two or three most important things to you. Begin to identify your areas of impact and stick with them. You can read all my resume tips here. Wondering if something will look good on your application? I have the answer to that.

8) Stay out of trouble. I was in high school once, too. Be smart and make good decisions. I don’t know when I turned into my dad, but just please don’t make bad choices that will wreck your future. This mostly applies to how you act on Snapchat and other social media channels. Trust me, it matters. Just ask these people.

9) Start visiting colleges soon! Take spring break or a few days off to do so. Summer is fine, but not it’s not the best time to see a college when most of the student body is away from campus. Take a road trip to a school close by to you to get a feel for college campuses. Even better, come visit Tulane! Shoot us an email and we’ll enlighten you to all kinds of great hotels with Tulane discounts, great places to eat, great festivals to check out, and oh, yeah maybe take a tour of Tulane, too. You can read all my tips for a great campus visit here. Also, visit a college near your hometown, even if you don’t think you’ll apply there. Just start to get a feel for what college tours (and college in general) is like. I’ve got tips for visiting colleges here.

10) Meditate. Trust me on this one. It’s a superpower that will pay you back in dividends over the next two (somewhat stressful) years. I help you get started here.

How Paying for College is Changing Middle-Class Life

When getting a degree is seen as a moral obligation, families will spend whatever it takes.

Everyone knows that higher education is expensive. The average annual price tag for attending a private, four-year American college is now around $50,000. To pay that, most students receive some combination of financial aid and loans, but schools expect parents to reach into their bank accounts, too.

Paying for college, however, is taking a toll on American families in ways that are more profound and less appreciated than even the financial cost conveys. It has fundamentally changed the experience of being middle class in this country.

Although middle-class families have long labored to help their children get educated, only recently has the struggle to pay for it — which can threaten the solvency of the family and cast children in the role of risky “investments” — transformed the character of family life. It is altering relationships between parents and children and forcing them to adjust their responsibilities to each other.

As an anthropologist and professor at New York University, one of the world’s most expensive institutions of higher education, I’d long suspected that the cost of college — which has tripled at public colleges and universities in the past three decades — was affecting my students and their parents in more than just budgetary terms. But I wasn’t sure. Americans typically avoid discussions of personal finance, and parents frequently decline to discuss family finances with their children — until, too often, they have no choice.

So I embarked on a research project to better understand middle-class families who are taking on debt to pay for higher education. Over the past seven years, my research team and I conducted 160 in-depth interviews across the country, first with college students and then with their parents. I considered families to be middle class if the parents made too much money or had too much wealth for their children to qualify for major federal higher education grants, and if they earned too little or possessed insufficient wealth to pay full fare at most colleges.

As is customary with this kind of research, I offered the interviewees anonymity so that they would be more likely to participate and to be open and honest. Even still, gaining access was an arduous process.

Perhaps the central theme that emerged from this research was that for middle-class parents, the requirement to help pay for college is seen not merely as a budgetary challenge, but also as a moral obligation. The financial sacrifices required are both compelled and expected. They are what responsible parents should do for their children.

Indeed, shouldering the weight of paying for college is sometimes seen by parents as part of their children’s moral education. By draining their savings to pay for college, parents affirm their commitment to education as a value, proving — to themselves and to others — that higher education is integral to the kind of family they are.

The feeling of obligation is hardly illusory. Decades ago, when organized labor was strong and manufacturing jobs were plentiful, a four-year college degree was not needed to achieve or maintain a middle-class life. But now college is virtually essential, not only because the degree serves as a job credential, but also because the experience gives young adults the knowledge and social skills they need to participate in middle-class communities.

The result for middle-class families is a perpetual conflict between moral duty and financial reality. Again and again, the families I interviewed spoke of how hard it was to follow the steps that the federal government, financial industry players and financial experts advise, such as starting to save for college when the children are young. Indeed, I found that when experts instruct parents to economize, they force families into three common moral traps.

First, when their children are young, the parents face an impossible trade-off between spending on their present family needs and wants and saving for college. Few parents choose saving over spending on child development. Less than 5 percent of Americans have college savings accounts, and those who do are far wealthier than average.

For those with middle-class jobs, saving enough for college would mean compromising on the sort of activities — music education, travel, sports teams, tutoring — that enrich their children’s lives, keep them in step with their peers, deliver critical lessons in self-discipline and teach social skills. The paradox is that enrolling children in the programs that prepare them for college and middle-class life means draining the bank accounts that would otherwise fund higher education.

The second moral trap occurs when children begin applying for college. As nearly every family told me, the parents and the children place enormous value on finding the “right” college. This is far more than finding an affordable place to study; it is about finding the environment that best promises to help build a social network, generate life and career opportunities and allow young adults to discover who they are. With so much at stake, parents and children prioritize the “right” school — and then find ways to meet the cost, no matter what it takes.

An inescapable conclusion from my research is that the high cost of college is forcing middle-class familiesto engage in what I call “social speculation.” This is the third moral trap: Parents must wager money today that their children’s education will secure them a place in the middle class tomorrow.

Unfortunately, there is no guarantee that this bet will pay off — for the parents or the children. And too often, I found, it doesn’t. Some parents’ saving plans were waylaid by crises — health emergencies, job losses, family breakups — that were common enough but impossible to foresee. Likewise, many children failed to land well-paying jobs out of college, forcing them to bear the weight of paying off debt during the most vulnerable decade of their adult lives.

Paying the high cost of college also means jeopardizing the long-term financial security of the parents. The more parents spend on their children’s education, the less they have in their retirement accounts. Here we find another paradox: Parents make huge investments in education so that their children can maintain or achieve middle-class status, but in the process, they increase the risk of falling out of the middle class themselves.

One popular tip financial advisers give parents is to spend on college the way they’re supposed to act in an airplane that loses cabin pressure: first secure their own oxygen masks (by saving for retirement) and only then assist their children (by spending for college). In reality, though, parents act just as they would on the airplane. They take care of their children first.

It’s no wonder, then, that family finances are so shaky throughout the country. The median American household has only about $12,000 in savings.

It’s also no wonder that as so many of my interviews ended, parents joked about their financial predicament by saying they might win the lottery. They have come to see outlandish luck as their best chance of dealing with their predicament. And in the absence of real changes to the current system of paying for college, what other hope do they have?

Such speculative, wishful thinkingmay seem irrational. But until we reform how a college education is financed, that is how countless middle-class families are holding on to the American dream.

Caitlin Zaloom (@caitlinzaloom) is an associate professor of social and cultural analysis at New York University and the author of the forthcoming book “Indebted: How Families Make College Work at Any Cost,” from which this essay is adapted. This blog was published by the New York Times.

Career Paths in Business

The U.S. Bureau of Labor Statistics predicts more than 600,000 new jobs in business by 2024, opening up opportunities for those with a passion for investments, real estate, marketing and human resources. Because the field of business is so broad, it’s worth exploring the different career paths and specializations available, what types of careers are emerging, and the skills or certifications necessary for various positions.

Whether they have a head for numbers or a flair for marketing, students pursuing business degrees have numerous options in choosing a specialization that will best fit their strengths and preferences. The following are examples of concentrations in business and the specific careers they can lead to.

Business Administration

This concentration arms students with the skills and knowledge to work in government or the private sector as teachers, consultants and leaders in business. Coursework includes financial management, business systems, business analysis and decision making.

  • Financial Manager Produces financial reports, directs investments, and develops strategies to achieve long-term financial goals. Financial managers are responsible for the overall financial health of an organization.
  • Business Operations Specialist Works to ensure organizations are effective, efficient, and compliant with laws and industry regulations.

Real Estate

For those with an interest in one of the largest industries in the world, this concentration focuses on the skills and knowledge applicable to residential and commercial real estate, including mortgage lending, legal practices and financial markets. Coursework covers topics such as business communications, real estate investment, and real estate law.

  • Commercial Real Estate Developer Purchases land, prepares it for development, and manages the construction process. Duties include securing financing, negotiating projects, handling zoning or legal issues, and participating in public hearings.
  • Asset Manager Acquires, operates, maintains, and disposes of assets in a cost-effective manner. These professionals manage investments on behalf of both individuals and corporations.

Marketing

This specialty combines economic analysis with the practical aspects of business to prepare students to adapt to rapidly changing environments involving products, markets and technology. Coursework includes consumer behavior, international marketing and marketing communications.

  • Marketing Manager Coordinates marketing policies to create demand for products and services and develops pricing strategies to maximize profits. These professionals also monitor trends and contribute to product development.
  • Market Research Analyst Studies market conditions to determine potential sales of products and services. Market research analysts also help companies identify trends in public taste.

Human Resource Management

This specialization teaches students how to design and implement programs for the effective management of an organization’s employees. Key areas of study include staffing, training and development, performance management, leadership, and compensation and benefits.

  • Executive Recruiter Screens, interviews and recommends employees for executive and senior management positions. Executive recruiters also work with search agencies to create a pool of qualified candidates.
  • Human Resources Manager Plans, directs and coordinates the personnel matters of a business or organization. Duties include recruiting and hiring staff, planning long-term strategies, and serving as a liaison between employees and management.

Actuarial Science

Students learn the necessary skills to assess liabilities and risks a company faces when it offers an insurance product or pension plan. Course topics include statistics, actuary mathematics, and loss models.

  • Actuary Manages financial risks with the goal of helping companies grow. Actuaries compile and analyze statistics to accurately calculate insurance risks and premium costs.
  • Business Operations Specialist Works to ensure organizations are effective, efficient, and compliant with laws and industry regulations.

Outlook & Salary Potential in Business

The expected job outlook for business graduates is on pace with the economy as a whole. The U.S. Bureau of Labor Statistics predicts an 8 percent growth in business jobs from 2014 to 2024, translating to some 632,000 new positions. In addition, a survey by Michigan State University’s College Employment Research Institutes projects that very large companies—those with more than 10,000 employees—will experience an enormous 82 percent growth in jobs. The fastest growing industries in the United States include real estate management, financial services, manufacturing and nonprofits.

Increased demand for business professionals goes hand in hand with competitive pay rates. Salaries vary depending on education, experience, and geographical location, but overall the outlook is good. For example, business operations managers earn an average salary of $60,518 a year, according to Payscale.com, while experienced professionals in business development earn a median salary of $84,000.

Top Skills for a Career in Business

It’s possible to build a career in business in virtually any industry, from real estate to retail, but it’s a process that requires nurturing a comprehensive skill set. Professionals who have a firm grasp on the necessary skills, and the ability to use them effectively in the workplace, may have an easier time climbing the corporate ladder and reaching positions that require more responsibility and pay higher salaries. Successful professionals share some of the following skills:

Organizational

Because working in the business world involves the management of large amounts of information and documents, as well as jugging multiple tasks, business professionals must develop an organizational system to keep things straight, as well as know how to set priorities and manage their time.

Detail-oriented

When a missed email can mean the loss of a client, and sloppy record-keeping can wreak havoc on the books, an eye for detail may mean the difference between a business’s success or failure.

Analytical

Business professionals are inundated with information of all kinds. It’s vital to be able to sort through information, understand its implications, and then apply it effectively.

Problem solving

Being able to find creative and effective solutions to problems is essential, especially at the managerial level. Successful professionals know how to examine variables and understand the consequences of various courses of action, and then make the best decisions for the organization.

Emerging Careers in Business

The field of opportunities for business graduates is constantly changing, with the path to success no longer limited to traditional careers in business and finance. Advances in technology, for example, have spurred job creation at development and social media companies that are looking for specialty business skill sets—especially as hacking, terrorism, and cyberattack threats have brought privacy and security issues to the forefront. Business ethics is another growing area as companies adjust to changing societal standards and seek to protect themselves against lawsuits. Finally, as colleges and universities graduate business students with an increased sense of social responsibility, nonprofits are tapping into their ideal blend of solid business skills informed by a social conscience. The following positions are examples of some of the emerging careers in business:

Business Continuity Planner

The risk of cyberattacks, terrorism, and natural disasters means businesses stand to lose millions of dollars, particularly with the advent of expensive technologies over the past two decades. Business continuity planners specialize in risk assessment and business impact analysis to determine ways to mitigate the damage that catastrophes may inflict on data centers and essential business functions.

Business continuity professionals plan and conduct regular mock-disaster exercises to test how well existing plans and strategies would hold up during a disruptive event. The debriefing process then involves updating and adjusting procedures to recover from disruptive events as efficiently as possible, which includes identifying recovery time periods and necessary resource requirements. In the case of a true emergency, these professionals act as coordinators for continuity efforts. In many cases, business continuity planners also assume duties that once belonged to information systems managers, such as scaling technology as a company grows.

According to Recruiter.com, the overall outlook for business continuity planners has remained positive since 2004, with a steady growth rate of 2.89 percent per year. States with the highest job growth rate for business continuity planners are Vermont (65.96 percent), South Carolina (32.81 percent), Montana (31.31 percent), and New York (29.46 percent). The demand for these professionals is expected to increase 2.8 percent by 2018, with an additional 223,020 jobs filled. Payscale.com reports the average salary for these professionals as $63,222 per year.

Business Ethics Consultant

Business ethics influence every aspect of the business world. Organizations that engage in unethical business activities may not only lose sales and clients; they can also face fines and lawsuits, sometimes even resulting in prison time.

Unfortunately, it is common for employees from entry-level to middle management to fear voicing criticisms to their superiors, making it difficult for organizations to identify ethical breaches. Business ethics consultants are objective, outside experts who evaluate the ethical practices of individuals or organizations and compare them to broad, normative ethics information to identify issues. The need for these professionals is increasing as organizations grapple with issues in a world where privacy is increasingly difficult.

Many times, business ethics consultants not only identify issues, but investigate the root cause of unethical conduct. For instance, are employees too stressed or overworked? Are they being improperly trained? Consultants then meet with ethics boards within organizations to develop plans for training employees in ways that comply with the law and fulfill moral and ethical obligations to the company, clients, employees, and the public.

The U.S. Bureau of Labor Statistics groups business ethics consultants with other management analysts. The median 2014 salary of these professionals was $80,880 and the projected job growth is 14 percent by 2024.

Nonprofit Consultant

Business graduates who want to make a meaningful difference in society look for opportunities to use their business skills and knowledge to effect positive change—and nonprofits that promote social causes are embracing them in response.

Nonprofit consultants are business specialists who work with organizations in the social sector, providing skills in areas such as accounting, finance, human resources and diversity. Social enterprise, in particular, is an emerging area of business used to address societal shortcomings such as education disparities or problems like environmental challenges.

Nonprofit consultants work to help their clients develop social entrepreneurship skills and high-impact strategies for success, drawing on their background and knowledge of strategic planning, earned-income nonprofit models, cost-effective implementation and cross-cultural communication.

Salaries in social enterprise were once perceived to be well below the average of business school graduates. However, that is no longer the case. According to the Association of Fundraising Professionals Compensation Benefits Study, the average nonprofit consultant salary was $80,209 in 2011. Employment for these professionals is steady, with charitable organizations and nonprofits employing more than 17 percent of the workforce, according to the Chronicle of Philanthropy. In addition, charitable work is growing in the United States, with the country’s more than 1.3 million charities representing an increase of more than 150 percent in the past 20 years.

This information was provided by Affordable Colleges Online. They also provide a great list of Career & Job Resources with their original content here: https://www.affordablecollegesonline.org/degrees/business-management-programs/careers/

Other resources they offer include:

Business Programs Overview: https://www.affordablecollegesonline.org/degrees/business-management-programs/

Business Scholarship Guide: https://www.affordablecollegesonline.org/degrees/business-management-programs/scholarships/

An Inside Look at College Admission from the Industry’s Top Official

Stefanie Niles, President of the National Association of College Admission Counseling, the leading national organization for college admission professionals, has worked inside college admissions offices for decades. She shared some insight with Wow to help guide your students who are preparing for college through the stressful process.

Niles, Vice president for Enrollment and Communications at Ohio Wesleyan University, previously held top admissions and financial aid positions at Dickinson College in Carlisle, PA, Hollins University in Roanoke, VA, and  DePauw University in Greencastle, IN.

I met Niles at a conference for the Michigan Association for College Admission Counseling last spring. We spoke later about her career path, the importance of the college essay, and some other key issues professionals tell me are important to their students and parents: tuition, what colleges want from students, getting in and how students can stand out in their application packages.

Please read and share her interview with your families.

WHAT ARE THE BIGGEST CHALLENGES FACING THE COLLEGE ADMISSION WORLD IN 2019?

“One of the greatest challenges facing college admissions (and the one that keeps me up at night) is the escalating cost of college.,” said Niles, “More and more students and their families are being pinched by rising tuition, and financial aid packages that don’t meet their demonstrated financial need. I believe that, as a nation, we are going to have to address this critical issue in the next decade, or we will continue to see more colleges close, and fewer students seeking higher education options as the market is simply too expensive.”

WHAT DO YOU WISH PARENTS/STUDENTS AND EVERYONE ELSE KNEW ABOUT COLLEGE ADMISSION?

 “There are so many terrific colleges options. I wish they knew that it isn’t mission critical to secure admission at a select group of 8 or 12 or 20 colleges, but that there are many places where students will be challenges, motivated, and grow the skills to be productive adults.

WHAT DO YOU WISH counselors, PARENTS AND STUDENTS KNEW ABOUT YOU AND YOUR ADMISSION COLLEAGUES – THE PEOPLE WHO SAY YES OR NO TO APPLICATIONS?

“My overarching goal is to help as many students access a college education, regardless of where they choose to enroll. While the college admission process can be stressful, nerve wracking and challenging, 99% of the individuals like you who work in college admissions do so because they want to assist and support students in finding the right college fit.  They don’t have to go it alone.”

STUDENTS ARE OFTEN RELUCTANT TO EMAIL OR CALL A COLLEGE ADMISSION OFFICE. IS IT OKAY FOR A STUDENT TO CONTACT THE ADMISSIONS OFFICE WITH QUESTIONS?

You can tell your students that “almost any college admission counselor, regardless of the institution for which they work, will sit down with a student and help them sort out their interests and needs as they relate to the college experience.”

YOUR CAREER HAS FOCUSED ON LIBERAL ARTS COLLEGES. WHAT DRAWS YOU TO THE LIBERAL ARTS?

“I love the broad range of skills that a liberal arts education offers to students. A liberal arts education helps develop the ability to think critically and analytically, communicate effectively, solve problems, and work collaboratively with others. These skills, among others, are necessary to manage today’s challenges – and those we will face tomorrow. As many of the jobs individuals will hold 10 and 20 years from now don’t even exist today, having a background that encourages creativity, ability and flexibility – as a liberal arts education provides – will be best suited not only to fill the jobs of tomorrow, but to identify the problems we face and help create the jobs that will enable us to address them.”

WHAT can counselors tell PARENTS WHO BELIEVE THEIR CHILD WILL NOT GET INTO A “GOOD” COLLEGE?

“A “good” college is a place where a student will thrive; where he or she will be exposed to new ideas, new challenges, and perspectives different than their own; where the student grows intellectually and personally, and where they have the opportunity to take advantage of experiences that will open their minds to different experiences and cultures that may shape their professional journey.  My son was accepted to 10 colleges, which sounds like a lot!  But he had such a hard time choosing among them, as each offered him distinctive, interesting, challenging opportunities in settings where he felt he would both fit in, and be challenged by a new environment.  It was an eye-opening, real life example for me of how there are many great choices, not just one right fit for a student!”

HOW IMPORTANT IS THE ESSAY INSIDE THE COLLEGE ADMISSION OFFICES WHERE YOU HAVE WORKED?

“Many liberal arts colleges find that the essay can both provide insight into how a student might fit into an institution, and if they possess the basic writing skills to excel in that environment.  I have definitely seen a poor essay, submitted with an otherwise solid application, keep a student from being admitted.  I have also seen a particularly strong essay, submitted with an application containing some red flags, tip the scale toward a positive admission decision.  The essay, in my experience, definitely matters in an admission committee’s overall consideration of a student’s admissibility to an institution.”

WHAT ELSE DO YOU LOOK FOR IN AN APPLICATION ESSAY?

“It is important to assess how well a student can write – can they construct a coherent sentence?  Can they follow directions regarding length?  Do they use correct spelling, grammar and punctuation?  Yet I also want to be sure that students address the question asked of them in a way that gives me insight into who they are.  I believe that a student should write about what is important and meaningful to them, and that feeling will shine through their essay. “

AS COLLEGE ADMISSION CHANGES, WHERE DOES THE ESSAY FIT?

“Certainly, at liberal arts institutions, I believe that essays will remain a critical part of the application process.  Good writing is a skill that will stand the test of time, and liberal arts colleges will continue to require that their students use their writing abilities to express themselves effectively.  A strong college admission essay is the first step on a long path towards securing a high-quality college education and developing the skills necessary to be successful in one’s future career.”

WHAT’S YOUR NO. 1 TIP FOR counselors to share with STUDENTS who are WRITING ANY TYPE OF COLLEGE ADMISSION ESSAY?

“Have someone else (counselor!) review your work.  No matter how good a writer you are, it is important to have another set of eyes on your work to avoid any errors – big or small – that you might overlook.”

WHAT ARE THE BIGGEST MISTAKES counselors should look for IN COLLEGE ADMISSION ESSAYs?

“I’ve seen lots of careless mistakes, like misspelling the name of the major you wish to pursue.   I’ve also seen too many students write an essay as if they were writing a text, without capitalizing words and using little punctuation.  But the biggest mistake is not putting in the appropriate effort to write the very best essay you can.  An essay doesn’t have to be long to be a high-quality piece, but care needs to be taken to answer the question students are asked, and to be thoughtful in both what they say and how they say it.”

WHAT ELSE WOULD YOU LIKE counselors to share with STUDENTS ABOUT THE COLLEGE APPLICATION PROCESS?

Tell your students to “start the process early, ask questions, visit campuses if you can, and talk to current students, recent alumni, faculty members, coaches, and staff members who work at the schools you are considering.  You will learn a lot by keeping your eyes and ears open, and by interacting with the individuals who know the institution the best – members of the campus community.”

Our Gift to You: A Free Book for You and Every Parent in Your School

We’d like to give you a free electronic copy of our book: How to Write an Effective College Application Essay: The Inside Scoop for Parents.  After you click on the link, you’ll find out how to get free books for every parent in your school, too.

How do you approach the college essay? We’d love to hear how you talk to your students when they panic, and what your biggest college essay challenges are. Feel free to email me kim@wowwritingworkshop.com.

Kim Lifton, a 2018 Top Voice in Education, LinkedIn, is President of Wow. We are a team of professional writers and teachers who understand the writing process inside and out. The Wow Method has been used by students to write application essays and resumes; by business owners to create blogs, websites and other communication materials; and by English teachers to improve student writing skills. We can even help you write a great poem or short story. If it involves words, we can help!

20 Tips Parents Can Use to Get Their Kids Into College Legally

Get out of Town

Your son might want to stay as close to his high school buddies as possible, but splitting off from the pack can have admissions benefits. Colleges are always on the hunt for geographical diversity, so applying to the same schools as everyone else can actually decrease his chances of getting in. So aside from asking all of Junior’s classmates what their plans are (which we definitely don’t recommend), how can you can help him get an advantage? Have him do a little digging on college websites for admitted-student profiles, which many times will tell you the top 10 places kids are coming from—and get comfortable with the idea of going outside his comfort zone. “There are incredible liberal arts schools in the Midwest—Kenyon, Carleton, and Oberlin, just to name three—whose programs resemble popular New England colleges like Bowdoin, Middlebury, or Wesleyan, but that receive far fewer apps from New England kids,” says Don McMillan, of the Back Bay–based McMillan Education. “So you’ll improve your chances of being accepted at a comparable school by moving a bit farther away.”

Apply Early!

Want to boost your chances of getting into your dream school? Do yourself a favor and apply early decision. “It gives you a huge strategic advantage,” says Melissa McViney, a Hingham-based educational consultant. For one, there’s less competition. And because colleges are always looking to up their U.S. News & World Report ranking by increasing their yield—a.k.a. the percentage of admitted students who actually enroll—and early-decision applicants are legally bound to attend, they’re almost always more likely to get the coveted acceptance letter than those who apply by the regular deadline. “They’re locking you in, and that’s what they want,” McViney explains.

Pick a Test (or Don’t Pick One at All)

It’s the eternal question: take the SAT or the ACT? While each standardized test has its pros and cons, most college counselors agree on one thing: Students should take practice exams and sign up only for the one they score better on. And if they bomb both? With more than 1,200 schools now test-optional (including Emerson and Berklee locally), being a bad test-taker no longer disqualifies you from a solid college education. Looking for a quick way to figure out which exam is best for you? Sheila Akbar, of Signet Education, breaks it down with this handy quiz:

I am good at:
a. Understanding complicated reading.
b. Skimming.

In class, I am:
a. Quick to pick things up.
b. Not always the quickest, but work hard to get good grades.

Time pressure:
a. Terrifies me.
b. Doesn’t faze me.

When it comes to tests, I favor:
a. Abstract reasoning.
b. Cranking out straightforward problems.

Outside of class, I like to:
a. Read really tough articles or books slowly.
b. Devour entertaining, popular books.

Mostly As: Take the SAT. With fewer questions than the ACT but more abstract problems, this test is ideal for students who enjoy spending time working through brainteasers.

Mostly Bs: Take the ACT. Students who excel at more-straightforward questions and can handle a time crunch will likely score better on this exam.

Open Those Emails! (No, Seriously)

Your kid is cruising through her inbox when she spots a marketing email from one of the schools she applied to. She’s busy, so she doesn’t bother opening it. No big deal, right? Wrong. These days, colleges are using big data and logarithms to track every move prospective students make—and they want to know how interested you are in their school. “We talk about all the indices you’re evaluated on, the most objective being tests and scores,” McMillan says. “Now we add your demonstrated interest.” That translates to making sure your son or daughter friends top-choice schools on Facebook, reaches out to local admissions officers to show enthusiasm, and, yes, opens both personal and promotional emails quickly and responds substantively when necessary. McMillan recalls being invited to sit in the admissions “war room” at the College of the Holy Cross as they flashed student profiles across two giant screens; for one student on the cusp of getting in, a critical factor turned out to be whether he’d responded to an email asking him to explain a C+ grade in chemistry.

So what’s behind this Big Brother–esque behavior? In an era when colleges are obsessed with their yield, McMillan says, engaging digitally with schools assures them that you’ll say yes to their offer. Because at the end of the day, no one likes being rejected.

Don’t Half-Ass the High School Recommendation Questionnaire

We get it: Filling out forms is about as fun as watching paint dry. But if you don’t complete the questionnaire your guidance counselor hands out, how will the teacher writing your letter of recommendation know what to say? “Sometimes it can feel like you don’t have a lot of control over the admissions process,” McViney says. “Here is a point that you have some control over what will be said about you.” Think about it: Would you rather choose five adjectives that best describe you, or let your AP chem teacher come up with them himself? “A lot of students don’t understand the weight or importance of this seemingly minor task,” McViney says.

Perfect the Art of the Essay

Admissions interviews are out; flaunting your unique personality through essays (yes, there will be more than one per school) is in. Here’s how to make them sing.

Surprise Them

“Admissions officers don’t want to hear that you lost a big game and tore your ACL,” says Olofsson, of Gateway Educational Consulting. “They’ve heard that a hundred times.” Instead, she says, show a side of you that doesn’t come out in the rest of your application. Straight As in calc? Awesome. Write about your love of skateboarding instead.

Embrace Authenticity

Get comfortable with the idea of writing in your own voice—one that’s “authentically teenage,” McMillan says. “This isn’t a lab report; it’s a first-person, conversational essay, which is not exactly what you practice in school. Get it so you feel like this is a slice of your personality on the page.”

Don’t Tell Tall Tales

It should go without saying, but keep things in the realm of reality. “I’ve had some people ask me, ‘How will they really know if this happened?’” Olofsson says. “This isn’t meant to be fiction. Pick a true story.”

Write a Really Big Check

Even in the wake of the Operation Varsity Blues scandal, one of the oldest tricks in the book still works. Got a couple million bucks burning a hole in your pocket? Many development offices are listening.

Contribute a Cash Gift

And don’t be shy about going over the admission office’s head to do it. “Generally when parents want to help out, I tell them to go straight to development,” says a local college consultant. “Development and admissions work closely together, so the idea is it gets back to admissions and it gets flagged.”

Bankroll a Position

Is your daughter set on becoming the next rock-star physicist or soccer champ? Go ahead and endow a relevant faculty or coaching position at her college of choice—but only if you’re ready to invest a hefty chunk of change (a named, endowed professorship at local colleges can run into the millions). “If you’re looking at a certain school or college within a university,” the consultant says, “and you can help them in any way, they’ll certainly be appreciative.”

Donate a Building

Go big or go home, right? Well, not so fast—even this tactic isn’t foolproof. “You need to do it at least a year or two before their application to the school, and then notify development that your child or grandchild is applying,” the consultant explains. “No guarantee, especially in this climate, but in the past I’ve seen it work!”

Consider the Transfer

With an acceptance rate of just 18 percent, Boston University isn’t an easy school to get into. But if you’re applying as a transfer student, that number more than doubles, to 43 percent—and BU isn’t the only college with higher admission rates for incoming sophomores. That means that if all else fails, it might not be a bad idea to wait out your freshman year at your second choice. “Go to a college where you can be a big fish and do really well,” McViney suggests—then make your move. Just be sure to sign up for classes that transfer easily (i.e., no basket-weaving 101).

Speak Up

High school college counselors are busy—help them help you by having this list of questions ready.

Is my school list realistic?

“There are so many students now who are all about applying to only the top 50 schools in the nation…it’s a big problem,” Akbar says. “The most important thing in college admissions is that students are targeting schools of fit. It’s really about listening when your counselor says that these are your target schools.”

What else do you need from me?

Counselors are responsible for sending reams of paperwork for each student, from transcripts and progress reports to teacher recommendations. Giving them plenty of lead time and gentle reminders, McMillan says, never hurts.

What is my high school’s track record for admission to my preferred college?

“I’ll sometimes ask clients I’m working with to talk to their guidance counselor about how many kids in the past few years have applied or gone to certain schools on their list,” McViney says. “Some high schools have longstanding relationships with colleges, so that can make a difference.”

Waitlisted? Don’t Just Sit Around and Wait!

You wrote an exemplary essay, rocked the SAT, and still got put on ice by your dream school. Guess what? It ain’t over till it’s over. There’s plenty waitlisted students can do to increase their chances of ultimately scoring a fat envelope in the mail, McViney advises. Start by sending an email to the regional admissions rep that includes any extracurricular, academic, or test-related updates and reiterates your continued interest in the school. Taking the time to visit campus again also shows commitment. The one thing you shouldn’t do? Resend your résumé. “That’s exactly what they’ve already seen,” McViney says. “You only want to bring to their attention any new information that will hopefully bring you to the top of the admissions pile.”

Get in Through the Back Door

Is it Crimson or bust for your future Ivy Leaguer? Here are three (tongue-in-cheek) tips for getting on Harvard’s secretive “Z-list,” a controversial deferred admissions program for just 50 to 60 lucky students per year.

1. Be related to a president or another well-connected politician.

2. Be related to a major donor.

3. Be related to someone who graduated from Harvard (bonus points for double legacy).

Sense a theme?

Go Deep and Narrow on the Extracurriculars

The days of volunteering in South America while simultaneously juggling football, the debate team, and the robotics club are over. Now, schools want to see exactly where your passion lies. “Colleges like to see commitment,” McViney says. “That way, they know what they’re going to get when you come to their school.” A music fanatic, for example, would do well to play in the school orchestra while simultaneously creating independent arrangements and volunteering at a community group that teaches kids how to play instruments. “The bottom line is, What kind of contributions are you going to make to the community, outside of the classroom?” McViney says.

Go the Recruitment Route

Think your skills on the basketball court could lead to a slam-dunk “yes” from your dream school? Don’t wait until it’s too late to get the attention of the right people. “As with many other things in life, it often comes down to who you know and who your support team is,” says Molly Elton, an admissions consultant at Signet Education who specializes in athletic recruiting. That means letting everyone from your coach to your counselor know you’re considering college sports as early as your freshman year and asking for feedback. They’ll eventually be able to walk you through the recruitment process, give you intel about tournaments and camps, and even communicate your interest to their college counterparts as necessary. As for those “prospie weekends,” during which promising seniors are invited to campus to hang with the team? Take advantage of them. “They’re just as important for students considering Division III” as Division I or II when it comes to ensuring a school is the right fit, Elton advises. Just be sure to be on your best behavior: “As with any other public event, [you] are being judged throughout the weekend by the coaches and other student-athletes on the team, so make good choices.”

Don’t Overdo It on the AP Classes

Sure, you want to show admissions that you’ve taken on a rigorous curriculum in high school, but any more than eight or nine APs on your transcript, and you may be sending up a red flag. With student stress levels at a record high, “colleges are not interested in overly anxious kids” who will be burnt out before they even reach campus, McViney says. Plus, taking on more than you can realistically handle could end up hurting your high school GPA as well as your ability to participate in extracurriculars. “How many APs isn’t as important as how well you do in them and what you do outside of that,” she explains. In other words, it’s all about quality over quantity.

These tips were published by Brittany Jasnoff at Boston Magazine. Check them out at: https://www.bostonmagazine.com/education/2019/08/27/college-admission-tips-2019/

This is America’s No. 1 college major for salary and job availability

One college major offers smooth sailing above all others for students seeking a secure, well-paying job.

Naval Architecture and Marine Engineering is the most valuable major, according to ranking a ranking of 162 college majors released Monday by personal-finance site Bankrate.com.

Students majoring in the field learn how to design ships and their inner workings, but the study said they’ll also learn not to worry about finding a good job.

People with naval architecture and marine engineering major earned an $90,000 median annual income and had a 1.6% unemployment rate. Twenty-nine percent had higher degrees, Bankrate said after reviewing 2017 U.S. Census Bureau data.

On average, the median annual income for all majors was $55,000 and a 2.8% unemployment rate, with 37% holding higher degrees.

Students in other concentrations might end up earning more money, but the study determined that major charted the best course for strong salaries, low unemployment rates and little need for an advanced degree.

Another degree also means more time away from the workforce and more student debt at a time when Americans owe $1.5 trillion in student loans.

Bankrate panned drama and theater arts, calling it the least valuable major. People with a drama degree had a $35,500 median annual income, 5.2% unemployment rate, with 26% holding higher degrees.

Nearly 500 students graduated in 2016 with naval architecture and marine engineering degrees compared to the approximately 11,000 students who graduated with theater degrees, according to Data USA, a site developed by experts at M.I.T Media Lab and Deloitte.

Bankrate’s study puts science, technology, engineering and mathematics (STEM) majors at the top of the list and humanities majors at the bottom, which is not a surprising outcome.

STEM jobs are lucrative and in high demand. The Bureau of Labor Statistics says the amount of STEM jobs has grown faster than other occupations, expanding at 10.8% from 2012 to 2016, compared to the 7.4% for all occupations. Meanwhile, participants in a separate survey called humanities the most regretted major, between the student loan debt and smaller salaries.

Around 19.9 million students are bound for college this fall, down from the 20.3 million students in 2009, according to the National Center for Education Statistics.

Still, there are many ways to measure what is and isn’t valuable. “Choosing a college major is a personal balancing act between passion, earning potential and job opportunities,” said Bankrate data analyst Adrian Garcia. “This is one of the most important financial decisions many people make, and the repercussions can be long-lasting.”

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