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Welcome back, Class of 2026! – Your fall to do list

Senior year is here—and while the energy of final year of high school is exciting, it’s also crunch time if you’re applying to college, especially if you have Early Action deadlines in October or November. The truth is: September can make or break your application timeline. Here’s a breakdown of what you need to be Read More

Your Expertise Needed: Is College Broken?

Across the next several months I’m conducting 100 one‑hour interviews with leaders who shape how colleges present their value to the world, including school and independent counselors. The study explores a question at the heart of our work: Has the business model of American higher education eroded audience trust, and, if so, what messaging or Read More

ChatGPT Generated College List

ChatGPT can do some amazing things. Have any of your students used it to generate a potential list of colleges to consider? Here is an example that one of LINK for Counselors Counselor readers shared with me and gave the OK to share with you. It really is an amazing development and something to consider Read More

Tell Your Students that a ROI isn’t necessarily about money

If your students and their families consider a return on investment (ROI) in purely financial terms, a degree from one of the top engineering schools, such as MIT or Cal Tech, or a private or public ivy (think Princeton and the University of Virginia), seem like the best bet. According to Payscale.com, these schools offer 20-year net ROIs approaching 20%. Contributing Read More

Are your high school seniors ready to go away to college?

It’s an exciting time for your college-bound high school seniors as going to college, once a distant idea, comes into focus. They may have received acceptance letters (or, more likely, emails these days) back in December if they applied for early decision, but most are receiving those communications right now. They may even be receiving Read More

Ready, Set, Visit: Making the Most of Campus Visits

Embarking on the college admissions journey is an exciting time, but it can also feel overwhelming for both students and parents. One of the best ways to get a clearer sense of where a student might feel at home is through campus visits. However, these visits can be much more than just a chance to Read More

Helping Students Weigh the Pros and Cons of Accelerated Degrees Before Applying

In the current fast-paced job market, the quest for higher education has become more competitive for future success. For numerous students, the prospect of an accelerated degree program offers an enticing opportunity to reach their academic and professional aspirations more quickly than conventional pathways allow. Nevertheless, just like any other major life choice, the decision Read More

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