Survey Says! – Results of the Spring 2025 Paramount Research Study

Thanks again to all of you that participated in the survey regarding the Spring 2025 LINK for Counselors issue. The results help show us which content is of most interest to you and also help our advertisers gain valuable feedback about their messaging and school.

Here is a quick summary of the results:

• 57 % of survey respondents were at a Public High School, 26% were at a Private High School, and 10% were Independent Counselors
• The average counselor in the survey works with 227 students
• 59% of survey responders were NOT members of NACAC
• The typical readers spent an average of 40 minutes reading the Spring issue and one in six spent more than an hour
• 45% of readers share their issue with another Counselor
• 51% of readers read either the print issue or both the print and digital versions. The remainder read just the digital version
• 91% of readers have taken some sort of action after seeing an advertisement or reading an article in LINK for Counselors (the highest is to visit an advertiser’s/school’s website – 48%)
• 87% of magazine readers also receive the LINK for Counselors e-letter
• 41% of magazine readers have visited linkforcounselors.com in the past 12 months

Want more information? You can see the entire study here: https://www.linkforcounselors.com/wp-content/uploads/2025/05/LINK_Spring-2025_ProfileReport.pdf